Business Development Manager IP Licensing
Job Summary
Xsolla Agency is the IP licensing division of Xsolla the global video game commerce platform used by 2000 developers worldwide. We connect entertainment IP owners (anime studios film & TV brands creators sports properties) with game developers and publishers to create in-game collaborations licensed content and branded events.
As Business Development Manager for China you will own the full BD lifecycle for the Chinese gaming market sourcing and qualifying developer and publisher partners pitching IP collaboration opportunities structuring deals and closing agreements. You will be the primary point of contact between Xsolla Agency and Chinas gaming ecosystem.
RESPONSILIBITIES
Developer & Publisher Development
Identify qualify and engage Chinese mobile PC and console game developers and publishers as potential IP licensees
Build and maintain a pipeline of active developer and publisher relationships in the Chinese gaming market
Present IP collaboration opportunities tailored to each developers game genre audience and monetization model
Establish and maintain a network of relationships with Chinese film entertainment and IP companies and gain a strong understanding of Chinas proprietary IP operations and management mechanisms.
Represent Xsolla Agency at Chinese gaming industry events (ChinaJoy CGDC WePlay etc.)
Deal Structuring & Negotiation
Structure licensing deals including guest appearance integrations full game licenses season pass DLC platform deals
Negotiate MG amounts royalty rates revenue share terms platform scope and territory rights
Prepare and review term sheets in coordination with legal and finance
Manage deal progress from first contact through to signed contract
Market Intelligence
Track trends in the Chinese gaming market top-grossing titles emerging genres player behavior and monetization shifts
Maintain Salesforce CRM records for all developer contacts deal stages and pipeline values
Provide regular market reports and competitive analysis to the global team
Cross-functional Collaboration
Work closely with the IP sourcing team to match Chinese developer demand with the right IP supply
Coordinate with Xsollas legal finance and product teams on deal approval and contract execution
Support product milestone reviews and launch coordination for live deals
REQUIREMENTS
Experience
36 years of business development partnerships or licensing experience in the gaming industry
Demonstrated track record of closing deals with game developers or publishers
Prior experience working with IP licensing branded content or game collaboration programs is a strong plus
Familiarity with mobile-first game ecosystems (iOS/Android/WeChat Mini Programs) preferred
Skills
Fluent in Mandarin Chinese (native or near-native); business-level English required for internal communication
Strong commercial negotiation skills with experience structuring MG royalty and revenue share deals
Excellent relationship-building and communication skills with C-suite and BD executives
Analytical able to read deal economics evaluate ROI and present business cases internally
Proficiency in CRM tools (Jira Slack Salesforce preferred) and standard office software
Industry Knowledge
Deep understanding of the Chinese gaming landscape major publishers (Tencent NetEase miHoYo ByteDance) platforms (TapTap Bilibili Games WeGame) and market dynamics
Awareness of IP licensing trends globally including anime creator/influencer film & TV and video game IP
Understanding of game monetization models: F2P gacha DLC battle pass cosmetics
Required Experience:
Manager
Key Skills
About Company
Find out how you can launch, monetize and scale your video games worldwide, with no upfront costs, using Xsolla's comprehensive suite of tools and services.