Media effectiveness & Analytics Manager
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.
About the role:
We are seeking a highly skilled Media Effectiveness & Analytics Manager to join our marketing team at Haleon India. This role will focus on assessing the effectiveness of media campaigns leveraging data- driven insights to analyze attribution across traditional and digital platforms. The successful candidate will
be responsible for integrating data from multiple sources measuring the impact of media activities driving actionable attribution that aligns with business outcomes and deploying reporting frameworks.
Key Responsibilities:
Data Integration & Reporting: Integrate multiple data sources including media data sales data consumer data and digital touchpoints to provide a holistic view of marketing investments and business results. Design and manage reporting systems that track media performance and highlight areas for optimization and strategic improvement.
Media Effectiveness Measurement & Optimization: Lead the analysis of media effectiveness across various channels including TV digital (search social display video etc) print and outdoor. Use advanced analytics to evaluate impact on key business outcomes such as brandawareness sales and customer engagement.
Attribution Modeling & Integration: Develop and implement attribution models that assess how different media touchpoints contribute to the customer journey and overall business results.
Cross-Channel Media Analytics: Analyze performance of each media touchpoint across traditional and digital media channels. Provide insights on how different media channels and strategies work together to influence business outcomes
ROI Analysis & Budget Allocation: Evaluate the ROI of media spend across different channels providing recommendations to adjust budgets and media mix to maximize impact on business.
Campaign Effectiveness Reporting: Build clear and actionable reporting frameworks that communicate media performance to senior leadership and provide insights on business impactand suggest areas for further optimization.
Collaboration with Cross-Functional Teams: Work closely with media planners brand managers and media agencies to ensure media strategies are aligned with business goals
Required Qualifications:
Bachelors degree in business analytics Data Science or related field. Advanced degree in DataAnalytics experience in digital performance is a plus
10 years of hands-on experience in marketing analytics and growth marketing preferably in theFMCG or consumer goods industry. Experience in a similar role with e-commerce Startup direct-to-consumer (D2C) models is a plus.
Skills & Competencies:
Strong expertise in media effectiveness analysis across multiple channels (TV digital print etc.)
Experience with attribution models media mix modeling (MMM) & multi-touch attribution (MTA)
Advanced proficiency in data analytics and integration tools (e.g. Google Analytics TableauExcel Power BI SQL)
Cross-channel analytics and the impact of various media touchpoints on business outcomes
Ability to work with large data sets and integrate diverse data sources (media sales CRM etc.)
Strong understanding of ROI analysis and the ability to make recommendations on media spendallocation based on performance insights
Familiarity with marketing technology platforms (e.g. DMPs CDPs) and advertisingmeasurement tools (e.g. Nielsen Kantar comScore)
Experience in developing and managing executive-level reports and dashboards to communicatecomplex data insights clearly
Ability to collaborate with cross-functional teams including media planners brand managers andexternal agencies to align media strategies with business objectives
Understanding of Programmatic/ Social/ Search/ D-comm and 1P/2P data sources
Knowledge of performance marketing metrics such as CPA ROAS CPL CVR and CLV
Preferred Skills:
Experience with data visualization tools (e.g. Tableau Power BI)
Knowledge of econometrics marketing mix modeling or advanced attribution techniques
Experience with marketing mix modeling and advanced attribution techniques
Ability to collaborate effectively with cross-functional teams and external agencies
Deadline-driven organized and able to multitask
Strong verbal written and presentation skills
Personal Attributes:
Strong analytical and strategic thinking capabilities
Ability to synthesize complex data from multiple sources into clear actionable insights
Highly collaborative and able to work effectively with cross-functional teams
Detail-oriented with a focus on accuracy and data integrity
Ability to communicate complex analytical findings to non-technical stakeholders
Proactive results-oriented with a focus on driving business outcomes
If you are passionate about performance marketing data analytics and driving measurable results
through digital channels we would love to hear from you!
Diversity Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are
Job Posting End Date
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Required Experience:
Manager
Key Skills
About Company
About us We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.
