VP Marketing Lead Trades Retail

We are looking for a senior marketing operator to step into a complex fast-moving home services business and lead the marketing triage effort from day one. This person walks into an organization that knows things are broken assesses what matters most and starts fixing while serving as the direct day-to-day partner to senior leadership. This is not a coordination role. It is an ownership role.

The right person has operated inside trades or home services businesses before understands performance marketing at a practitioner level and doesnt need a perfect brief to get started. They think in outcomes move with urgency and know how to get things done inside organizations that are under pressure to perform. A key output of this role is a clear record the incoming permanent leader can act on from day one.

Contract Details

• Rate: $95-125/hr 
• Hours: 40 hrs/week 
• Contract: 3-month contract starting mid-April. Possibility to extend well beyond April 
• Location: Remote but must work EST hrs. ATL-based candidates prioritized but not required

Responsibilities

• Own the Trades Retail workstream end to end assessing the full marketing operation identifying the highest-impact opportunities and directing the work to close them

• Serve as the senior day-to-day partner to leadership surface what matters bring recommendations and remove the layer between leadership and execution

• Assess paid search local search lead aggregators conversion and agency relationships quickly identify whats working what isnt and what needs to change

• Identify skill gaps and work with the broader team to activate the right SME support once the picture becomes clear

• Continuously surface gaps in execution budget allocation data and process without waiting to be asked

• Build and maintain a reporting framework that gives leadership a consistent honest view of progress

• Build toward a clear handoff a record of what was found what was fixed and what the incoming permanent leader should prioritize from day one

Qualifications :

Qualifications

• 1012 years in marketing with direct experience in trades home services or multi-location brands career trajectory that has stayed close to execution not moved away from it

• Demonstrated ability to assess and triage complex marketing operations quickly knows where to look and what questions to ask

• Strong practitioner-level understanding of performance marketing paid search LSAs local SEO lead generation and conversion optimization

• Experience managing and evaluating agency relationships knows how to retain recalibrate or exit

• Comfortable operating in ambiguous fast-moving environments where data is imperfect and priorities shift

• Comfortable operating inside PE-backed or high-accountability organizations with time-sensitive results expectations

• Strong communicator who can synthesize complex findings into clear recommendations for executive audiences

• Able to lead from day one without a ramp period this engagement moves immediately

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract