Digital Analytics and Insights Manager
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Job Location:
Midrand - South Africa
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Use data to extract quantifiable insights from past trends and current conditions to increase profitability and improve efficiency
KEY RESPONSIBILITIES
Insights and Reporting
- Contribute to the design and creation of reporting strategies and templates
- Lead execution of complex reports identifying patterns and trends and translating insights into actionable recommendations
- Create and manage scalable reporting and dashboards to monitor marketing KPIs highlight areas for improvement and influence strategy
- Define key metrics for management reports with key stakeholders
- Develop a data insights and analytics roadmap to improve existing tools processes and journey towards full attribution
- Grow the volume of identifiable customers within digital channels and share data across channels for Omni-channel success
Data and Analytics Strategy
- Recommend improvements to data and analytics systems and platforms
- Lead projects related to digital marketing driving insights and channel performance analysis
- Communicate findings effectively at all levels from teams to executives
Stakeholder Engagement
- Identify stakeholders understand their needs and support communication of business information and decisions
- Collaborate with senior data analysts to establish reporting goals and data visualisation strategies
- Ensure high data quality and reliability of metrics
- Provide strategic advice on channel expansion optimisation and business growth
Digital Marketing Strategy and Roadmap
- Contribute to digital marketing strategy by providing insights for initiative implementation
- Use a data-driven approach to inform strategy collating insights from analytics and other data sources
- Continuously improve digital data strategy to support business KPIs and digital asset performance
Data Exploration & Analysis
- Conduct research and select relevant information to analyse key themes and trends
- Provide insights and analytics to enable digital optimisation techniques
- Analyse landing page user journeys UX and AB testing to understand user intent and conversion paths
Continuous Improvement
- Review existing operations and implement innovation processes to generate new ideas
- Solve challenging business problems creatively and efficiently
- Use insights to drive innovative capabilities scalable across the business
- Support MarTech onboarding and implement solid processes
Personal and Organisational Capability Building
- Develop own capabilities through formal and informal training and coaching
- Maintain knowledge of technology regulations and industry best practices
- Identify team development needs plan and implement actions to build capabilities
- Provide training or coaching in area of expertise to improve performance
Leadership and Performance Management
- Communicate local action plans and align team objectives with organisational strategy
- Develop and propose performance objectives; ensure achievement through performance management systems
- Manage and report on team performance hold team members accountable and implement corrective actions
- Ensure team training occurs on Omni-channel performance and ecosystem building
BEHAVIOURAL COMPETENCIES
- Balances Stakeholders:Anticipates and manages multiple stakeholder needs
- Communicates Effectively:Delivers clear multi-mode communications listens carefully and probes for insights
- Collaborates:Builds partnerships solicits ideas and gives credit generously
- Manages Complexity:Analyses and defines complex situations accurately
- Business Insight:Leverages business and market knowledge to drive initiatives
- Action Oriented:Takes on new opportunities and challenges with urgency and enthusiasm
- Optimises Work Processes:Focuses on continuous improvement and efficiency
- Persuades:Uses compelling arguments to gain support and negotiate effectively
- Decision Quality:Makes timely effective and compliant decisions
- Being Resilient:Rebounds from setbacks maintains calm and helps team move forward
- Cultivates Innovation:Encourages new ideas and innovative approaches
KEY SKILLS
- Reporting: Create relevant effective reports and provide guidance to others
- Computer Skills: Advanced Excel Google Marketing Platform Facebook Business Manager Data Studio Qliksense SEO/SEM/Display/Social Google Tag Manager PowerPoint Microsoft Office Suite
- Data Collection and Analysis: Analyse trends to guide decision-making and provide guidance to others
- Verbal and Written Communication: Clear and effective communication mentoring others in skills
- Planning and Organising: Plan prioritise and oversee activities to meet business objectives
- Policy and Procedures: Develop monitor and interpret policies in alignment with organisational objectives
- Presentation Skills: Communicate clearly and compellingly; provide guidance and training
- Attention to Detail: Maintain high accuracy and guide others
EDUCATION
- Grade 12 / SAQA Accredited Equivalent (Essential)
- Degree in relevant field (Essential)
- Postgraduate degree in relevant field (Advantageous)
EXPERIENCE
- 5 years proven experience in business data analysis insights and marketing analytics (Essential)
- Experience leading impactful data-related or analytics projects and communicating findings visually (Essential)
- Experience collaborating with cross-functional teams across marketing sales finance analytics and engineering (Essential)
- Experience using and analysing large datasets (Essential)
- Experience using data to develop digital performance marketing strategies (Advantageous)
- Experience working in more than one business functional area (Advantageous)
ADDITIONAL INFORMATION
- SAQA Accredited Equivalent applicants must provide certified evidence of qualifications meeting NQF levels
- Role requires maintaining compliance with industry regulations and fitness to operate in a financial services environment
Required Experience:
Manager
Key Skills
About Company
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