Director Content Innovation & Strategy
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Monthly Salary:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
For more information visit .
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
WPPs Content team is looking for a dynamic and experienced professional with a passion for innovation storytelling and branded content creation. If you have 5 years of experience in content marketing and a track record of developing engaging brand narratives we want to hear from you!
As theDirector Content you will lead content-driven initiatives and strategic partnerships for one of Indias largest automotive brands alongside other national and global brands. This role demands a deep understanding of the content marketing ecosystem and the ability to develop compelling content strategies that drive engagement and brand impact.
Reporting:This role reports to the Content Lead for the relevant portfolio
What Youll Do
- Lead the ideation development and execution of cross-platform content strategies based on client objectives and market insights.
- Develop innovative platform-neutral content ideas that align with brand storytelling and audience engagement.
- Identify pitch and implement branded content opportunities across TV digital social experiential and influencer-driven platforms.
- Work closely with key stakeholders including clients creative teams media partners and platforms to bring content campaigns to life.
- Track measure and optimize content performance to drive continuous improvement and ROI.
- Manage end-to-end project execution including budgeting negotiations deal closures and stakeholder alignment.
- Drive best practices and thought leadership in branded content strategy.
What You Bring
- Acreative thinker and storytellerwith experience in brand building content strategy and campaign execution.
- Strong ability totranslate insightsfrom market and consumer data into actionable content opportunities.
- Excellentpresentation and communication skills - ability to sell ideas and influence stakeholders.
- Strong excel skills Should be able to create Gantt Campaign Journey Reports and Proposals on excel.
- Acollaborative mindsetwith leadership capabilities to guide and mentor teams.
- Asolution-oriented approach able to think on your feet and make quick decisions.
- Experience in writing & scripting is a plus.
- Strong understanding and passion forautomotive technology fashion beauty and lifestyleindustries.
- 5 years of relevant experience; PG preferred but not mandatory.
Whats in It for You
- Work withone of the largest brand portfolios in India.
- Conceptualize and executeaward-winning content ideas.
- Collaborate withtop content platformsacross media.
- Build a leadership presence in the branded content space.
What Success Looks Like
In 3 months:
- Youve built strong relationships with internal stakeholders across the client portfolio and begun presenting content ideas.
In 6 months:
- Youve established a seamless process for content execution and delivery.
In 12 months:
- Youre the go-to content expert for both internal teams and clients.
- Youve mastered escalation handling and conflict resolution.
- Youve successfully led content pitches and campaigns that drive brand impact.
If youre a strategic content leader who thrives in a fast-paced creative environment and is eager to shape the future of brand storytelling apply now!
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection.
Please read our Privacy Noticefor more information on how we process the information you provide.
Required Experience:
Director
Key Skills
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.
