Manager Digital
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
For more information visit .
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About T&P: A Leading WPP Media Brand
T&P is one the worlds leading full service creative and media agencies connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners it brings together content and distribution into a single holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018 T&P is focused on harnessing AI across all its outputs with its 1900 people already trained on WPPs proprietary AI platform Creative Studio to deliver enhanced outcomes for clients.
Role Summary and Impact
Reporting of the role
This role reports into the category lead.
3 best things about the job:
- Be part of one of the largest digital spending accounts
- Chance to lead client conversations and thinking on biddable media limited not just to search but also covering Facebook and potentially programmatic
- Strong culture of test & learn if you want to learn the effectiveness of a new tool a new platform and want to apply the learning you have to make a strong case for it and the media team will help enable the test. Once the test is successful your learnings and recommendations
In three months:
You should be able to plan execute and present month on month search strategy for each brand communicate and be on top of all biddable campaign metrics as well as . Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics. Build the quarterly Search strategy for the brands you manage as well as manage at least 1 corporate project. You will also manage monthly connects with the client and customized planning requirements.
In six months:
You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the search section to the internal strategy team and potentially to the client.
Have regular conversation with Google team to improve account performance for your set of brand and leverage the Google support for strengthening campaign strategies. You will also manage a few corporate projects / test & learns that you will roll out.
In 12 months:
You will help evolve the search biddable planning principles and think with beyond search approach for your set of brands on biddable media. Work closely with the strategy team to build brand specific strategies.
What your day job looks like:
- Plan and manage all digital marketing trackers communication social media and display advertising campaigns
- Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative KPI growth strategies
- Utilize strong analytical ability to evaluate digital across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with brand internal team and other vendor partners
- Evaluate emerging technologies. Provide perspective for adoption where appropriate
Skills and Experience
- BS/MS degree in marketing or a related field
- Ability to work under pressure and tight deadlines
- Proven working experience in 3-6years in digital marketing preferably with FMCG Retail or ecomm.
- Strong analytical skills and data-driven thinking -Intermediate to advanced analytical skills specifically relating to performance data and metrics
- Experienced in identifying target audiences and devising digital campaigns that engage inform and motivate
- Demonstrable experience leading social media and/or display advertising campaigns
- Applied knowledge of 3rd party ad serving website and tracking and associated technologies
- Up-to-date with the latest trends and best practices in online marketing and measurement -(DMP DSP SSP etc.) Preferred
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
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Required Experience:
Manager
Key Skills
About Company
Jsme součástí globální WPP a jsme perfektně připravení na marketing v éře AI Spojujeme know-how 300+ expertů, unikátní AI technologie a data, ke kterým mají přístup, a pomáháme tak značkám růst.
