Support Specialist Go to Market
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Job Location:
Las Vegas, NV - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The Marketing Campaign Planning Specialist is a highly empowered operator who serves as the engine behind Caesars Digitals gotomarket process. This role is intentionally designed for a strong selfstartersomeone who punches above their weight takes ownership anticipates needs and drives forward momentum across complex fastmoving campaigns.
Responsibilities
Campaign & GTM Specialist
- Maintain the centralized GTM calendar across major campaigns promotions launches and state activations.
- Drive campaign milestones deadlines deliverables and cross functional handoffs with a high level of autonomy.
- Partner with Channel Leads (Paid Media Affiliate SEO Organic Social CRM/Lifecycle) to confirm readiness for every campaign.
- Proactively ensure channel teams have finalized briefs targeting guidance final creative offer details and audience definitions needed to activate.
- Identify risks blockers and misalignments earlyand escalate with recommended solutions.
CrossFunctional Communication & Alignment
- Serve as the operational connective tissue between Creative Media CRM Product Analytics Brand and Legal.
- Confidently summarize key campaign details distill complexity and ensure the right teams have the right information at the right time.
Lead preparation for cross functional campaign meetings including agendas action logs and follow through.
Creative Request Management
- Submit and manage creative requests through The Source and external agencies ensuring briefs are accurate complete and strategically aligned.
- Track creative progress manage timelines follow up on deliverables and ensure assets move quickly through approval flows.
Maintain an organized library of campaign assets versions and final deliverables.
Operational Excellence & Workflow Stewardship
- Keep the campaign pipeline organized ruthlessly prioritized and transparent to stakeholders.
- Support improvements to GTM processes intake forms templates and workflows.
- Maintain documentation including briefs timelines deliverables GTM summaries and channel activation checklists.
Take ownership of ad hoc requests for campaign coordination GTM documentation and cross team alignment.
Measurement & PostCampaign Support
- Coordinate with Analytics and Channel Leads to collect post campaign results insights and recaps.
- Maintain a repository of key learnings that inform future GTM planning.
Support preparation of campaign readouts by organizing inputs and formatting slides.
KEY OUTPUTS
- Centralized and up to date GTM & campaign calendar
- Accurate complete and timely creative brief submissions
- Campaign readiness checklists for channel teams
- Organized status trackers for creative assets and campaign deliverables
- Documentation for cross functional GTM meetings (agendas notes action logs)
- Post campaign summary inputs for readouts
Qualifications
- 1 year experience in marketing coordination project management campaign operations or related field
- Strong organizational skills with a bias toward structure and process
- Ability to manage multiple parallel workstreams and tight timelines
- Excellent communication and detail orientation
- Familiarity with marketing channels (Paid Media CRM Social etc.) preferred
- Experience with project management systems asset management tools or creative ticketing platforms a plus
- Online gaming sports or entertainment experience a bonus
Additional Requirements:
- A proactivesolutionorientedoperator who sees around corners
- Strong collaborator who builds relationships across teams
- Comfortable working infastpaced highlycrossfunctionalenvironments
- Bachelors degree preferred but notrequired
Required Experience:
IC
Key Skills
About Company
At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and ... View more
