Marketing Specialist ANZ
Job Summary
Marketing Specialist/Coordinator
Location: Huntingwood Sydney (Hybrid: 3 days office 2 WFH)
Were looking for a self-motivated driven and highly organised Marketing Specialist to join Alfa Laval in this new role as we continue to grow our marketing team. We are a small and dynamic marketing team that delivers big impact locally across Australia and New Zealand. Youll be responsible for end-to-end content development and campaign management corporate communications and digital marketing management. If you like to be hands-on and get excited working with a diverse sales team coordinating events driving marketing initiatives and strategies then this role is a match for you.
Youll plan and execute across content social media email campaigns and brand with the freedom to bring your own ideas and the responsibility to make them happen. Its a big scope and we are after someone who gets excited by that. This is an opportunity to step into a role where your expertise experience and drive will directly influence brand reputation sales and project success and improving customer reach.
About Alfa Laval
We are a global manufacturing industry leader based in Sweden that specializes in three core product technologies:
heat transfer separation and fluid Oceania we have been operating for 100 years with offices located in Melbourne Brisbane Perth and Hamilton working across a wide range of industries in the energy food water and marine sectors. Alfa Laval provides critical capital equipment field services dedicated service centres and tailored engineering solutions for our customers. Alfa Laval currently operates in over 100 countries and has 23500 employees with a strong focus on inclusivity and innovation.
What Youll Do:
Content & Digital
Create and execute scheduled content thats relevant and on-brand with global guidelines
Plan and execute digital email and content campaigns from brief to delivery
Build and manage our presence across LinkedIn and internal news including schedule compelling content.
Update the website and manage necessary changes to ensure lead nurturing
Own the content calendar and keep tone visuals and messaging consistent across every channel
Engage with sales to develop content and connect with our global community
Track and report on performance using Google Analytics Adobe Marketo and other tools
You will be responsible for editing and designing content to create posts and marketing materials
Campaigns and Brand
Create marketing materials social ads landing page copy and supporting assets
Support events webinars partnerships and any brand activations
Collaborate with industry partners and distributors
Manage PR requests and customer case studies
Handle general marketing admin and keep projects on track
What Youll Bring
3 years of experience in a marketing or content role ideally with experience in B2B or industrial based business but not essential
Confidence working independently and managing your own priorities with a hands-on approach
Strong written and verbal communication skills you know how to adapt tone for different audiences
Capabilities in developing content from design to execution. Experience running digital platforms and content creation
Experience with tools like LinkedIn Canva/Adobe Creative Marketo and video editors like CapCut or similar
Strong written communication and detail-oriented and able to juggle multiple priorities with ease
Organised proactive and resourceful with a collaborative mindset
Creative thinking paired with the ability to actually execute
This is a hands on sleeves up implementation role. We are fast paced and results driven. It is a dynamic and exciting role where you can see the direct impact of your work in real time. Only successful applicants will be contacted for an interview.
Employer questions
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia
Are you experienced with copy writing and content creation
#LI-Hybrid
Required Experience:
IC
Key Skills
About Company
Enhancing customers’ competitiveness through world-leading sustainable solutions within the Energy, Food, Water and Marine industries.