Brand Manager Neuroscience (fmd)

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!

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To support our Neuroscience Team in Germany (Munich) we are looking for a

Brand Manager Neuroscience (f/m/d)

Tasks

1) Strategy & Planning

• Co-develop the brand strategy in close alignment with the Commercial Lead and cross-functional partners considering market dynamics and competitor landscape.

• Plan define and able to communicate clear strategy to the cross-functional team

• Translate strategic objectives into actionable marketing initiatives with clear goals and assumptions.

• Actively contribute to brand planning and differentiation workshops ensuring alignment throughout the year.

• Lead the annual revenue and expenditure planning process and maintain up-to-date forecasts.

2) Marketing Execution

• Develop and implement operational marketing plans in compliance with timelines budgets and regulations.

• Coordinate congress participation in partnership with Medical and Sales ensuring strong brand visibility.

• Managing all brand relevant national and international Ipsen events and congresses

• Deliver timely compliant promotional materials across channels including digital and traditional media.

• Monitor activities against objectives budgets and timelines adjusting as needed.

• Prepare and execute launches

3) Cross-Functional Collaboration

• Ensure close alignment with Sales Medical Affairs Market Access Omni-Channel and Communications for seamless execution.

• Keep close contact and align local marketing strategies with global brand team.

• Communicate brand plans consistently across teams to maintain a shared understanding and direction.

• Support regular training sessions for the sales team in collaboration with Training and Medical

• Launch preparation and execution if required

4) Competitive Intelligence

• Systematically track competitor activities and strategies.

• Implement and utilize appropriate market research tools.

• Interpret competitor insights and anticipate strategic and tactical moves.

Qualifications

• Completed scientific and/or business administration and/or comparable studies with a focus on marketing

• 4 years of successful experience in marketing

• Ideally previous experience within sales management

• A strong will to succeed with strong analytical skills paired with creativity and a structured way of working as well as very good communication skills and diplomatic skills

• Very good knowledge of MS Office

• Language skills: Very good written and spoken skills in german and english

Our offer

• A permanent employment contract in an international future-oriented and dynamic company

• A meaningful job with real added value for society and patients

• Personal development and the opportunity to actively contribute to the companys success

• A pleasant and personal working atmosphere

• Communication at all levels and an open corporate culture

• Up to 36 days off and vacation

• Hybrid working and flexible working hours

• Attractive and performance-related payment

• Company health management sports offers and pension scheme

• Allowance for additional benefits such as mobility canteen and childcare

• Underground parking and many other benefits