Trade Ambassador
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
A. Trade Education & Training
- Conduct regular training sessions for distributors outlets (OFF and ON channel) and consumers to ensure they understand our products (cognac whisky wine) unique selling points and vintage characteristics
- Develop simple cheat sheets and competitive comparison tools to help sales teams sell our products more effectively.
- Collaborate with the marketing team to design targeted training content for different customer segments to ensure effective recruitment and conversion
B. Events & Consumer Engagement
- Plan organize and host exclusive tasting events brand dinners and in-store promotions yearly 120 sessions to drive immediate sales and generate qualified leads for the sales team.
- Represent the brand at major trade fairs and public events ensuring a professional and engaging brand presence that supports booths and sales efforts.
- Lead the implementation and execution of activities by collaborating with cross-functional teams to ensure full delivery and evaluate the effectiveness by related KPIs such as sales and consumer conversions
- Keep close eye on the market trends and gather feedback from trade partners to get insight of channel opportunities
C. Client Management & Sales Enablement
- Partner closely with the sales team to identify key clients and develop strategic approaches to secure listings
- Conduct joint sales calls with distributor and internal sales representatives providing expert product knowledge to close deals
- Identify recruit and maintain a portfolio of high-net-worth individuals (HNWIs) and corporate VIPs. Curate and host exclusive VIP experiences including private cellar tastings bespoke dinners and distillery visitation with clear commercial follow-up.
- Build relationships with business partners. Collaborate in recruiting retaining and nurturing consumers of key strategic brands.
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Key Skills
About Company
A global leader in wine and spirits, we are 18,500 employees worldwide, respectful and responsible hosts, committed to nurturing every terroir.
