Trade Marketing Planning Supervisor
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
工作职责
1. 协助品类策略制定
协助整合本地渠道机会与竞争情况支持区域品类执行重点的制定
参与制定统一的 POS 执行品类计划确保执行端对公司优先品类有清晰认知
2. 渠道洞察与转化
利用本地购物者洞察协助制定提高转化率的销售执行方案
跟踪不同渠道下购物者行为趋势支持精准匹配促销与陈列资源
3. 区域机会识别与优先排序
分析各渠道品类/品牌表现识别增长潜力
结合生意阶段协助明确资源投入优先级支持制定季度关键行动路径
4. 数据驱动与预测管理
分析内外部数据支持销量预测与活动评估
协同 CS&L销售团队优化供需预测减少断货或库存积压
5. 促销活动协调与执行
调整并整合全国活动方案在区域市场做出本地化落地优化
监督活动全流程执行确保 KPI 对齐并持续优化活动方案
6. 活动 ROI促销覆盖率终端反馈
跟踪活动 ROI促销覆盖率及终端反馈为活动优化提供数据支持
7. 渠道策略制定与评估
协助基于本地渠道结构制定差异化推广策略
支持销售团队识别新兴渠道机会如 O2O会员店地方强势连锁等
8. 投资效率管理
协助分配区域贸易支出确保费用投放效率最大化
评估各项活动/资源投放的 ROI支持资源再分配优化
9. 团队能力建设
协助定期回顾本区域终端执行表现识别能力短板并制定提升计划
支持销售团队理解品类战略促销节奏及终端标准
任职资格
1. 本科及以上学历市场营销经济管理等相关专业优先;
2. 3年以上快速消费品行业销售/市场/渠道相关经验;
3. 熟悉各主流渠道现代渠道传统渠道电商会员店等运作模式与购物者行为差异;
4. 精通数据分析工具具备优秀的逻辑判断与业务洞察力;
5. 能熟练运用中英文;
6. 主动性强善于跨部门协作; 7. 能适应频繁区域出差拥有清晰目标导向与执行力
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教育背景/资历证书
工作制定要求
差旅要求
工作安排
No Relocation support available
Business Unit Summary
Mondelēz International entered the China market in 1984. Headquartered in Shanghai Mondelēz Greater China is a leading company in the snacks business including biscuits Chocolate candy & gum and beverages. With over 4000 employees Mondelēz has established manufacturing plants in East South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the companys vision to bring an abundance of deliciousness to consumers.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.
Job Type
RegularCategory Planning & ActivationSalesRequired Experience:
Manager
Key Skills
- Adobe Analytics
- Marketing
- Customer Service
- Computer Skills
- Marketing Automation
- Microsoft Word
- Mobile Marketing
- Trello
- HubSpot
- Martech
- Event Marketing
- Leadership Experience
About Company
Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. ... View more
