Residential Marketing Associate
Job Summary
JLL empowers you to shape a brighter way.
Our people at JLL are shaping the future of real estate for a better world by combining world class services advisory and technology for our clients. We are committed to hiring the best most talented peopleand empowering them to thrive grow meaningful careers and to find a place where they belong. Whether youve got deep experience in commercial real estate skilled trades or technology or youre looking to apply your relevant experience to a new industry join our team as we help shape a brighter way forward.
Role Overview
We are seeking a Residential Marketing Associate for a temporary maternity leave coverage position. This role leads the development and execution of marketing strategies deliverables and activities to help commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers.
The ideal candidate is a natural storyteller with excellent writing skills and a passion for content creation combined with strong project management capabilities and the ability to independently conceptualize campaign direction and promotional materials. This position requires someone who can seamlessly step into an established workflow and deliver immediate impact.
Primary Focus Areas
Content Development & Copywriting (Central to This Role)
- Develop compelling written content across all marketing materials including brochures presentations websites email campaigns and promotional collateral
- Craft clear persuasive messaging that resonates with target audiences and aligns with property positioning
- Create consistent messaging frameworks and deploy strategic variations across media channels
- Write property descriptions campaign narratives event communications and marketing copy that drives engagement
Marketing Strategy & Campaign Management
- Build marketing plans that align with building owners goals and property representatives objectives
- Manage the development of property marketing strategies and play significant role in creative campaign development
- Manage project plans required to bring all tactics to market
- Track results and propose changes based on responses and metrics
Creative Direction & Asset Development
- Provide art direction to express marketing plans visually
- Develop marketing assets using InDesign PowerPoint and property marketing tools
- Direct design of deliverables across digital and print mediums (websites HTML emails brochures postcards flyers event materials)
- Scope and oversee photography and videography to promote assigned properties
Digital Marketing & Campaign Execution
- Create and implement email marketing campaigns
- Develop and manage digital content across multiple platforms
- Utilize marketing automation tools to execute campaigns
Event Management & Client Relations
- Oversee and project manage property promotion events
- Develop client and prospect event strategy managing relationships with outside vendors
- Present marketing strategies plans and ideas to internal teams and clients
Primary Responsibilities
- Support property marketing strategy development and provide creative guidance on building/asset branding positioning messages programs and technology
- Create compelling written content and messaging that drives property marketing success
- Create implement and track marketing plans and budgets including objectives timelines marketing elements costs and resources
- Develop sample materials and presentations for large pitches
- Present property marketing strategies internally for feedback/support and to clients for approval
- Act as project manager for marketing plans and related tactics including naming/branding creation brochure development direct mail campaigns presentations events and on-site marketing centers
- Manage multiple projects simultaneously with minimal direction to the satisfaction of brokers and their clients
- Partner with internal graphics design team or outside vendors as needed
- Develop and maintain a portfolio of best-in-class marketing deliverables
- Contribute to team-wide/corporate marketing initiatives integral to company success
- Act as internal liaison to identify marketing needs and ensure follow-up
- Offer support with special projects as needed and as time allows
Education and Experience
- Bachelors Degree in Marketing Communications Journalism or related fields
- Minimum 3 years of marketing experience; commercial real estate experience preferred
- Strong portfolio demonstrating excellent copywriting and content creation abilities
Knowledge Skills and Abilities
Essential Skills:
- Exceptional written communication skills with demonstrated ability to craft compelling marketing copy and content
- Passion for storytelling and content creation across multiple formats and channels
- Outstanding project management and situational leadership skills
- Excellent verbal communication and presentation skills
- Experience translating business needs/challenges into marketing solutions
- Strong sense of graphic design and visual storytelling
Personal Attributes:
- Positive can-do attitude in the face of complication or adversity
- Ability to build strong interpersonal relationships at all levels within the organization
- Assertive deadline-oriented and business-minded
- Comfortable and confident conducting client presentations
- Commitment to details and quality
- Creative big picture thinker
- Ability to work in team environment and juggle multiple projects simultaneously
Technical Proficiency:
- Proficient in Microsoft Suite Adobe Suite (particularly InDesign)
- Experience with marketing automation tools (Eloqua preferred)
- Fluency in English (required)
- Budget management skills
Location:
On-site Lisbon PRTIf this job description resonates with you we encourage you to apply even if you dont meet all of the requirements. Were interested in getting to know you and what you bring to the table!
At JLL we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities we analyze your application for relevant skills experiences and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role yourepursuing.
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Jones Lang LaSalle (JLL) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process including the online application and/or overall selection process you may email us at . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.
Required Experience:
IC
Key Skills
About Company
Provides business consulting; investment banking services including corporate finance and investment advisory on mergers and acquisitions; asset management services including fund, portfolio and wealth management; real estate property management and brokerage services.