Marketing & Communications Coordinator
Where Greatness Grows
The greatest achievements in history are borne from the greatness within people where human potential meets vision and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.
As a leader in Canadian construction for over 100 years the impact of our team is etched deeply within the core of our legacy. Beyond Bird this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on to the energy and resources that keep us moving - we are powering our communities and shaping Canadas skylines coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever and we are looking for those who seek to redefine their story.
We are a dynamic team of over 6000 with a range of professions backgrounds and areas of expertise. This breadth of diversity in people and opportunities is one of greatest aspects of building your career with Bird. Every trajectory looks different. At Bird you hold the pen and you write your story. As you unlock your potential you are surrounded by a team that supports you every step of the way.
Be a part of our team where we pride ourselves on the quality of our work and the way we treat each other and our partners. You will build a career and long-lasting relationships based on respect collaboration and a solution-focused mindset. Bird is a place where you will unlock your potential and achieve your goals.
Reporting to the Director of Business Development the Marketing & Communications Coordinator plays a pivotal role in advancing Birds business development objectives strengthening relationships with industry partners and elevating our visibility across Northern Alberta. Working closely with the Northern Alberta Buildings group this role drives strategic marketing communications and engagement initiatives that contribute directly to the districts growth and brand presence.
This position is responsible for planning and executing highimpact events supporting community engagement activities and ensuring Bird presents a consistent professional and recognizable brand across all internal and external channels. Through storytelling content creation digital coordination and collaboration with internal teams the coordinator helps reinforce Birds identity and highlight our people projects and successes.
This role will be based out of the Edmonton office.
What You Will Be Doing
Strategic Marketing & Communications
- Collaborate with Business Development on adaptable marketing and communication strategies aligned with changing market conditions.
- Identify evaluate and prepare submissions for relevant industry awards (in partnership with Corporate and Proposals teams).
- Write compelling project-related content for magazines award submissions and social media.
- Support the development and delivery of the annual marketing plan and budget for the Northern Alberta Buildings Group.
- Track all expenses related to Marketing and Business Development including (but not limited to) Advertising & Publications Events and Conferences Sponsorships Memberships Donations etc.
Brand Awareness & Community Engagement
- Maintain association events conferences and client registrations to expand Birds presence in the market.
- Identify and pursue community engagement opportunities aligned with district business development goals.
- Plan promote and execute marketing events including the annual charity golf tournament industry appreciation events tradeshows volunteer initiatives and other community activities.
- Provide photography videography and basic editing support (asset).
Corporate Imaging & Digital Support
- Support the corporate marketing team with imaging branding and campaign execution.
- Implement district-specific communication strategies aligned with corporate standards (social media advertising etc.)
- Work with Corporate Communications to maintain and enhance internal digital platforms including websites and intranet portals.
Business Development Enablement
- Work with the Business Development and Operations Teams in the preparation of marketing collateral (advertisements one-pagers brochures posters and general graphic design) and presentation materials (print and digital forms) while following brand standards to ensure consistent look and feel for all documents.
- Support business development initiatives (client events conferences tradeshows etc.) as required.
- Oversee marketing material inventory and company swag
- Support the ongoing tracking and maintenance of contact lists
- Maintain business development content library of one-pagers presentations marketing material client files and other documents.
- Manage inventory of materials and company swag as required for the Business Development teams.
- Coordinate annual corporate gift campaigns.
Industry & Vendor Relationship Management
- Cultivate relationships with industry partners especially client and trade partner marketing/communications teams.
- Build and maintain relationships with promotional vendors.
- Manage annual memberships with relevant industry associations.
Pursuit & Proposal Support
- Maintain proposal photography libraries aligned with brand standards.
- Identify and capture opportunities for project photography (milestones awards celebrations groundbreakings etc.).
- Coordinate professional photography when required.
- Support pursuit teams by creating project-related social media content to promote engagement and celebrate wins.
- Assist Proposal teams in the project close-out process.
Internal & External Communications
- Ensure consistent brand and messaging alignment with Corporate Communications.
- Help enhance Birds visibility and market positioning within the buildings sector.
- Create and submit social media stories for corporate posting (LinkedIn Twitter Instagram).
- Support One Bird initiatives by sharing best practices and district updates across the Communications Network.
- Assist with internal communication channels (TV screens email campaigns bulletin boards directives).
- Update news stories and maintain the district SharePoint site supporting other departments where necessary
What We Are Looking For
- 3-5 years experience in sales/business development environment with marketing experience with event management is considered an asset
- Proficiency with Adobe Creative Suite (InDesign Illustrator) and Microsoft Office (PowerPoint Outlook Excel Word).
- Strong project management skills with an understanding of core business processes.
- Ability to build and maintain strong professional relationships.
- Strong multitasking skills with the ability to manage competing priorities in a fastpaced environment.
- High attention to detail and accuracy.
- Excellent written and verbal communication skills.
- Positive collaborative attitude with a strong sense of urgency and commitment to achieving goals.
- Highly organized adaptable and able to perform under tight deadlines.
- Proven ability to collaborate with industry associations
- Strategic event planning & execution
We Put Safety First
A healthy and safe work environment is non-negotiable. We build a culture of operational and psychological safety through engagement learning and leadership.
We Lead With Honesty
We speak and act with integrity clarity and care so people can trust our word and our work. Being honest means we can deliver the best outcomes and consistent results.
We Are Stronger Together
Success is a team effort. Our inclusive workplace enables our combined expertise humility and creativity to unlock our greater potential.
We Are Driven To Do Great Work
We built our name on quality. We have a passion for excellence in our work and relationships that honours our businesses and our industry.
We Create Opportunity
Rooted in a solid foundation we adapt and grow to face the future. We are committed to elevating each other to chart the best path forward in an evolving world.
Bird is committed to diversity equity and inclusion (DE&I). This is a core part of our culture and guides our actions and strategic priorities. We strive to create an inclusive environment where every employee can thrive and share their unique perspectives and talents. Our ongoing commitments focus on addressing inequities and promoting a better understanding of diversity to build an inclusive and fair culture. We recognize that diverse teams are more knowledgeable perform better and achieve greater success. As such we are dedicated to building a workforce that reflects the diversity of the communities we serve and creating opportunities for all employees to grow and succeed.