Digital Marketing Specialist

Digital Marketing Specialist
Location: Calgary Alberta

Build whats next at Minto
Working at Minto means being part of something biggerwhere your career is built on purpose progress and possibility. Here employees arent just valuedtheyre celebrated through peer-to-peer recognition team events and a culture that feels like family while honouring every individuals voice.

From day one weve got you covered
From your very first day at Minto youll have access to a rewarding and supportive package designed to help you thrive:
Competitive compensation with performance-based annual bonus
Comprehensive benefits starting on day oneincluding unlimited physiotherapy 24/7 access to healthcare professionals and physicians through our dedicated telemedicine service and parental leave
RRSP matching program and paid time off program to support your future and recharge
Peer-to-peer recognition platform that celebrates your contributions
Flexible summer hours to help you make the most of your time
Professional development and learning support to fuel your growth
Exciting career paths across a dynamic and purpose-driven organization
Your place in our story
The primary role of the Digital Marketing Specialist is to collaborate with the product marketing team as a subject matter expert in driving online engagement and conversions. The Digital Marketing Specialist is highly analytical with demonstrated experience in web development/design including SEO email marketing digital marketing platforms advertising/promotional strategies and CRM.

Heres how youll contribute
Collaborates with the product marketing team to provide thought leadership in identifying planning and implementing digital initiatives including website social media email and campaigns
Leads the digital briefing documents project plans proposals and presentations
Anticipates and raises any website or digital requirements effort and timeline attributed to all projects and obtains necessary approvals
Responsible for the creation and maintenance of the A/B testing calendar and reporting i.e. website email and campaign creative
Website - Implements monitors and optimizes website performance including SEO; directly updates website content and pages; serves as a liaison with contracted web developers to develop and troubleshoot the website; and provides recommendations based on the latest trends in website design and user experience.
CRM - Works in CRM to increase effectiveness and improve adoption by sales force and product marketer and maintains an understanding and provides thought leadership in CRM functionality list management and linkages with email platform and website
Email - Maintains a solid understanding of email and database strategy and email best practices; builds and designs email templates and campaigns; and leads email automation strategy and implementation.
Social & Paid media - Maintains detailed knowledge of all platforms and recommends strategies for optimizing ads i.e. SEM social display
Reporting - Monitors troubleshoots and optimizes marketing campaigns budget recommendations creative delivery and timing delivers digital performance reporting needs with assessment against key performance indicators and analyzes user attributes and behavior to provide recommendations to apply to current and future campaigns
Evaluates emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Actively participates in digital marketing industry associations to network share experiences and acquire knowledge of industry standards and best practices;
Maintains detailed knowledge of CASL and AODA guidelines
Other duties within the scope spirit and purpose of the job as requested by management

What you bring to the team
University Degree (Business Marketing or Communication) or College Diploma (Marketing business or related field) specialization in digital marketing
A minimum of two to four (2-4) years of relevant work experience
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments across various channels
Solid knowledge of analytic tools (e.g. Google Analytics HootSuite AdWords FacebookAds Manager CRM tools etc.)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent communicator and collaborator with a superior ability to present and sell your ideas
Strong ability to prioritize and balance concurrent projects

Ready to build your future with us
Whether youre just starting out or looking to take the next step Minto offers the mentorship resources and opportunities to grow a meaningful career. With competitive rewards and a strong commitment to well-being we empower you to thriveprofessionally and personally.
Join a team where your growth purpose and potential are celebrated. Lets create something meaningfultogether.

About Minto
Our mission to build vibrant communities begins with the people who make it all possibleour employees. Named one of Canadas Best Managed Companies were proud of our 70-year legacy and dedicated to delivering moremore growth more purpose and more impactfor our employees homeowners residents and the neighbourhoods we serve.

Minto does not accept any speculative or unsolicited CVs that have been sent to our internal recruitment team or hiring managers from agencies outside of our preferred supplier list. Any speculative or unsolicited CVs will be treated as a direct application. This role may involve the use of artificial intelligence tools to support and enhance the recruitment process. This posting reflects an existing vacancy within our organization. Minto is an equal opportunity employer committed to cultivating an inclusive and accessible workplace. We strive to build a team that reflects the diverse communities we serve including individuals with disabilities. If you require accommodation or support at any stage of the recruitment and selection process well work with you to ensure your needs are met. To request accommodation please contact us at

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