Marketing Transformation Programme Manager

Department: Project Services & Change
Team: Project Services & Change
Location: London with hybrid working
Position type: 6-month contract (umbrella inside IR35); ASAP start date (preferably April 2026)

What the hiring manager says

This is a very exciting opportunity to join our agile fast-paced and versatile team of project and programme professional driving our Marketing Ambition programme. Youll lead the delivery of multiple transformation initiatives connect people and teams across the organisation and enable effective collaboration with external will play a pivotal role in orchestrating execution across a number of cross-organisational strategic activities creating meaningful and tangible impact to the GSMA its members and the wider mobile ecosystem.
Anna Campbell Head of Project Services & Change

About the team

The Project Services & Change Team in the GSMA provides project and programme management capabilities to deliver change initiatives across the mobile industry. Working in close partnership with subject matter experts within the GSMA and from across the mobile industry the Project Services team manages a wide range of projects and programmes in all areas of the organisation including Technology Product Development Marketing and Events as well as internal facing projects in IT Finance and HR.

As part of the project delivery the Project Services team also provides change expertise to GSMA projects to guide the implementation of change initiatives within the organisation.

Project Services & Change is the delivery engine for projects and programmes across the GSMA. As well as delivering to agreed cost quality and timelines the team maintains a strong focus on delivering benefits to our colleagues our members and to the mobile industry.

About the role

With an increasing number of platforms reduced attention spans and in an increasingly fractured world Marketing initiated a transformation to ensure future readiness and resilience with best-in-class marketing capabilities harmonised ways of working and the ability to scale.

As the Marketing Transformation Programme Manager you will oversee and manage strategic business initiatives and accelerate collaboration across internal teams and external partners ensuring the CMO delivers her ambition to become a globally influential data-driven growth engine that elevates the mobile industrys voice to shape the future of connectivity and amplify commercial and societal impact.

You will coordinate delivery across multiple GSMA departments and external partners maintaining alignment visibility and control across the programme. This role requires strong stakeholder leadership exceptional communication skills and the ability to remove barriers to deliver impactful outcomes.

This role requires strong programme management expertise cross-functional collaboration and the ability to work with senior stakeholders across the GSMA and external partners.

Key responsibilities:

Programme Planning and Delivery Management
o Develop integrated programme plans including clear objective outcomes milestones and deliverables ensuring alignment with strategic objectives
o Support the definition of the structure and approach for the delivery of the Business Transformation programme with consideration for dependencies and constraints
o Proactively identify assess and manage risks challenges and dependencies across the programme and implement mitigating solutions to maintain delivery momentum and ensure that potential issues are addressed promptly
o Maintain and track integrated programme plans covering multiple workstreams
o Ensure the delivery of process technology data and operating model changes is to the appropriate level of quality on time and within budget in accordance with the programme plan
o Ensure allocation of resources and skills within the programmes individual projects to meet programme priorities.
o Implement structured change control processes to manage scope and maintain programme integrity.

Governance and Communication
o Establish and maintain programme governance frameworks including steering committees and decision boards
o Design communication plans that keep stakeholders informed and engaged throughout the programme ensuring that messages are consistent transparent and tailored to a variety of multi-level stakeholders
o Deliver clear and consistent strategic insights and updates on progress risks and impacts to diverse audiences including executives business and technical teams
o Prepare plan and lead internal and external stakeholder meetings ensuring decisions and actions are documented and followed up
o Prepare high-quality presentations reports and briefing materials that influence decision-making
o Collaborate closely with the Change Manager to ensure the Programme Communication plan is integrated and the messages aligned with the overarching Stakeholder Engagement and Communication Plan

Stakeholder Engagement and Management
o Build strong relationships and work closely with executive sponsors Marketing Leadership and Senior Management teams GSMA business leads technical experts and external partners to ensure aligned delivery
o Facilitate collaboration and communication between Marketing teams within the Business Transformation Programme and other GSMA departments

Benefits realisation and performance tracking
o Define outcome owners from relevant Marketing and other business areas for all transformation outcomes clarifying their decision making authority and ensuring they jointly own the results with technology delivery teams and other relevant GSMA business teams.
o Ensure that accountable leaders are identified empowered and responsible for delivering measurable value.
o Define business benefits with Transformation Outcomes owners across financial operational customer and cultural dimensions and validate with executive sponsors.
o Ensure programme benefits are tracked and managed as per the programme sponsor requirement.
o Ensure all change is instrumented and tracks towards the benefits - such that we know how we are doing in near-real time and can adjust as required.

About you

This is a hands-on role with successful candidates required to be self-motivated and able to work effectively with limited supervision.

You have significant experience delivering large scale business or digital transformation programmes (desirable experience in marketing association or events)
You are an experienced Programme Manager who thrives when leading multi-stakeholder programs in complex political environments.
You are comfortable managing complexity across teams aligning delivery frameworks and enabling senior stakeholders to make informed decisions
You have strong interpersonal and communication skills with the ability to build trust collaboration and alignment.
You are a self-starter with high accountability and problem-solving mindset
Demonstrated ability to navigate ambiguity balance competing strategic priorities and find solutions to unblock delivery keep momentum and deliver results under pressure
You have experience managing external vendors and holding them accountable for deliverables
You have experience managing budgets and cross functional delivery teams.
You are comfortable with agile iterative delivery approaches
Strong analytical mindset with deep understanding of business performance metrics frameworks
You have the ability to create a sense of community amongst the projects and project teams
You have experience of working in an international and cross-cultural environment
You should be comfortable engaging with technology teams and understanding how to translate complex information into clear delivery plans.

About your skills

1. Communication
2. Delivery
3. Leadership
4. Teamwork
5. Stakeholder Management

Contract type

Worker type

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile whatever your role. By joining the GSMA you will be exposed to a fast-paced rapidly evolving environment working on global solutions genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation our benefits include fantastic learning & development opportunities generous holiday allowances four additional days off for professional development and many others.

To learn more about the GSMA visit our career site our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so flexi-time and remote working is available to all staff. Were keen to ensure everyone is equal represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability tenacity and commitment knowing that the challenging scale pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise insight and creativity so that were always ready to respond to the changing landscape with authority agility and nuance.

Stronger together

We lean on each other so the industry can lean on us embracing our diversity by actively seeking out perspectives and skill sets beyond our own fuelling each others successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day in every situation. When were at our best we are collaborative considerate and compassionate to others and we create a safe space for one another to thrive assuming positive intent in our colleagues. And if we arent at our best and the pressure is on we feel free to be ourselves but still remain curious lean into the tough stuff and we are always respectful to others and accountable for the part we play.