Pfizer is seeking a pragmatic knowledgeable and forward-thinking Omnichannel Content Design & Digitalization to bring engagement campaigns to life in Italy. You will be responsible for overseeing and managing all aspects of our content creation with particular focus on digitalization approval and delivery.
Working closely with local Marketers and Omnichannel Marketing team you will combine creative intelligence editorial precision and GenAI fluency to digitalize approve and deliver messaging visuals and formats.
The candidate will report to the Omnichannel Marketing Strategy Lead in the Country management organization and will be coordinated by the Content Excellence coordinator.
The candidate will report to the Omnichannel Marketing Strategy Lead in the Country management organization and will be coordinated by the Content Excellence coordinator.
Be part of CreateSmart an extensive international program aiming to build in house capabilities to speed up content creation and approval also leveraging AI tools
Join a local team of Omnichannel Content Design & Digitalization working in agile in synergy with local Omnichannel Project Managers
Primary Responsibilities
Content digitalization/publishing on Content Management System
Support the medical review approval workflow by creating projects completing metadata managing anchoring and all requirements
UX design (email website etc.) in line with brand and compliance guidelines
Graphic design for banners supporting marketing communications and paid media
Video editing for video creation and adjustments
Collaborate with Omnichannel Project Managers on editorial planning ticketing and delivery ensuring production and approval SLAs
Apply Content Excellence best practices and contribute to documenting learnings and local guidelines
Leverage approved generative AI tools to accelerate production and adaptations in compliance with company policies
Basic Qualifications:
Leverage approved generative AI tools to accelerate production and adaptations in compliance with company policies
Extensive experience 4-5 y in similar roles in a complex cross-BU regulated environment
Working knowledge of Italian Healthcare System is nice to have
Hard skills
Advanced proficiency in CMS platforms and web components (eg Wordpress Adobe Experience)
Advanced proficiency in UX design tools (Figma Adobe XD)
Strong familiarity in CRM / Marketing Technology ecosystems (eg. Salesforce Marketing)
Strong familiarity with approval workflows including ticketing and workflow management
Strong familiarity graphic proficiency in Adobe Creative Cloud (Photoshop Illustrator Premiere)
Foundational skills in motion and video editing
Ability to write and adapt nonscientific copy aligned with key messages and brand narratives
Strong familiarity with generative and workflows AI tools
Soft skills
Strong attention to detail content quality and reusability.
Resultsdriven mindset with a focus on continuous improvement; ability to manage high volumes and tight deadlines.
Crossfunctional collaboration with Marketing Medical Compliance and Insights teams supported by clear and effective communication.
Curiosity for emerging technologies and a proactive approach to controlled experimentation
Embeds compliance as part of the organizational culture
Fluency in written and spoken English; Italian mother tongue
Purpose
Breakthroughs that change patients lives... At Pfizer we are apatient centric company guided by our four values: courage joy equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting flexible workplace culture which encourages employees to achieve work life harmony attracts talent and enables everyone to be their best working start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer Pfizer iscommitted to celebratingthisin all itsforms allowing for us to be as diverse as the patients and communities we serve. Together we continue to build a culture that encourages supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!
Erfahren Sie mehr über uns als forschendes und produzierendes Pharmaunternehmen: Von unserem Beitrag zum medizinischen Fortschritt bis zur nachhaltigen Produktion.