Senior Strategist – Media Performance

Job Description

The role

As a Senior Strategist in MAS you will lead strategic initiatives that drive media performance insights across GMs marketing ecosystem. You will partner with Marketing Strategy & Creative Insights (MSI) Media CRM and Brand teams to develop and execute measurement frameworks synthesize cross-channel analytics and deliver actionable insights that inform campaign strategy and investment decisions.

This role requires a blend of analytical rigor strategic thinking and cross-functional collaboration to elevate GMs media effectiveness and storytelling capabilities.

What Youll Do

• Media Performance Strategy: Independently mine and analyze paid media performance to uncover trends conversion drivers and optimization opportunities across channels including Display Search Social and Video.

• Measurement Frameworks: Build and evolve methodologies for media measurement including benchmarks high-value behaviors media quality conversion and budget / investment modeling (e.g. CIB frameworks). Ensure data integrity tagging standards and governance are upheld.

• Cross-Team Collaboration: Partner with Marketing Strategy & Creative Insights Research Data Science and Technology to integrate media insights into broader campaign narratives and scorecard ecosystems.

• Campaign Reporting: Lead monthly and ad hoc reporting on media KPIs funnel performance and site engagement. Translate data into strategic recommendations for brand and dealer teams.

• Creative & Equity Insights: Embed creative taxonomy and brand power metrics into MMM storytelling. Support creative inclusion in divisional and cross-channel analysis.

• Strategic Storytelling: Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders.

• Leadership & Mentorship: Guide junior strategists and analysts fostering best practices in media measurement and strategic planning.

Your Skills & Abilities (Required Qualifications)

• Experience: 6 years in media strategy marketing analytics MMM attribution modeling or performance measurement.

• Education: Bachelors degree in Marketing Business Analytics Communications or a related field; Masters degree preferred.

• Analytical & Technical Skills:

  • Deep expertise in digital analytics platforms (e.g. Adobe Analytics Google Analytics) and familiarity with ad tech and/or MarTech ecosystems.

  • Proficiency in SQL for querying and managing large datasets.

  • Experience creating and managing dashboards in Power BI (or similar BI tools) to visualize media and performance insights.

• Communication & Storytelling:

  • Exceptional ability to communicate complex data insights in a clear concise and compelling manner for executive and non-technical audiences.

  • Able to translate highly technical concepts (e.g. MMM attribution clean rooms) into actionable recommendations for stakeholders.

• Ways of Working:

  • Exceptional organizational skills with the ability to prioritize and multi-task across multiple concurrent projects and deadlines in a fast-paced environment.

  • Curious and creative mindset with a strong desire to explore new approaches to media measurement experimentation and analytics.

  • Experience working with media and creative agencies on planning budgeting and campaign optimization.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Experience with creative measurement brand equity analysis and demand space activation.

• Experience with media strategy in the auto industry and/or large CPGs

• Knowledge of Python can be beneficial for data analysis and automation tasks.

• Experience with Azure and Databricks can enhance data processing and analysis capabilities.

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

Accommodations

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