Media Planner
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Monthly Salary:
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
Your New Role...
An exciting opportunity to join a global media company Warner Bros. Discovery is a dynamic and forward-thinking company which is committed to providing the best programming content to its global fan base across numerous pay TV and free-to-air networks including Discovery Channel TLC Food Network and Travel Channel. We are looking for educated analytical and ambitious candidates to join our fast-growing team in Bucharest.
The Media Planner reports to the Media Planning Executive Lead and is responsible for the planning implementation and coordination of on-air promotion strategy to ensure that our programmes are promoted as effectively as possible to obtain maximum audience awareness to drive ratings.
Whats in it for you...
Benefits package: private medical care life and accident insurance MyBenefit cafeteria platform sports card social fund retirement pension plan Employee Referral Program.
Free access to the HBO Max platform.
Work-life balance initiatives: well-being platform yoga massages educational webinars Employee Support Program film screenings organized by employees in the office cinema.
Training and development: training platform co-financing of English lessons Employee Resource Groups Engagement Club - the opportunity to develop your interests in thematic employee groups online meetings with experts.
CSR activities: volunteering ecological and social initiatives.
Access to parking spaces.
Your Role Accountabilities...
Promo Strategy and Placement
- Create campaign media plans to effectively manage the available promotional airtime on the channel on a daily level
- Set campaign reach and frequency targets and monitor laydown to ensure placements met
- Use broadcast channel management software (IBMS & Gripit) to place promo campaigns into the daily schedules as per defined strategy
- Plan graphics and voice overs to maximise promotion of key channel highlights
Production
- Create the promo asset IDs in channel management system foreach promo campaign and presentation element
- Ensure all dates times and promo tags are entered correctly as per the media plan
- Liaise with creative team to monitor promo delivery is on time and in the event of delays or programming changes amend schedules and materials accordingly
- Keep track of promo certification for each campaign
Post Campaign Analysis
- Use TechEdge software to analyse campaign performance and where necessary adjust media plan to ensure reach and frequency targets are met
- Provide in depth post-campaign analysis where required and feedback learnings to wider team
Editorial
- Ensure editorial integrity of break content and messaging
- Advise on number and durations of editorial filler required to ensure channel breaks look optimum to viewers and to reduce promo repetition
- Monitor competitor breaks and on-air strategy
- Be interested and curious about content trends and wider issues affecting the media industry
Deputise for and assist Media Planning Executive Lead when required
Qualifications & Experience
Experience in a media or broadcast environment
Experience of analysing and interpreting data
High attention to detail
An appreciation of creative issues and advertising
Demonstrable passion for international TV programming
Education - university level or higher
Computer literate with good Excel Word and PPT
Working proficiency in English
Metrics
Efficient and effective promo optimization
Delivery of campaign communication targets against media plan
Ability to analyse data and compile reports.
Ability to make strategic decisions whilst under pressure of tight deadlines.
Numerate and analytical with close attention to detail
Highly motivated with the ability to work both independently and as part of a team.
Planning and organisation skills with the ability to meet fixed deadlines.
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
Key Skills
About Company
Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainme ... View more
