Brand Protection Manager, APAC
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Job Location:
Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
WHY JOIN ALO
Mindful movement. Its at the core of why we do what we do at ALOits our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat making their lives and their communities better. Thats the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Brand Protection Manager plays a key role in safeguarding the brand by identifying and removing counterfeit and unauthorized products across both online and offline markets in the region. The role requires close collaboration with domestic and global partners and strong expertise in regional enforcement environments. Based in Shanghai regular travels are required.
RESPONSIBILITIES
- Act as the primary APAC liaison for the Global Brand Protection team supporting global initiatives and regional projects.
- Manage strategic relationships with relevant authorities (Customs MSA PSB etc.) and online marketplaces in the region to facilitate successful risk analysis and enforcement.
- Take the lead in monitoring and responding to the unauthorized resale of ALO products on physical and online marketplaces including conducting investigations and initiating relevant civil and criminal actions.
- Provide regular enforcement updates and risk insights.
- Oversee vendor activity ensuring data quality and protocol compliance.
- Analyze trends and support process improvements.
QUALIFICATIONS
- 8 years of fulltime experience in anticounterfeiting enforcement and brand protection.
- Strong knowledge of intellectual property law including civil and criminal frameworks trademark strategy prosecution and use requirements.
- Proven experience working with law enforcement customs investigators agencies and law firms.
- Familiarity with APAC online platforms and social media ecosystems.
- Fluent in English and effective in crosscultural global team environments.
- Highly organized proactive adaptable and willing to work flexible hours.
- Must be currently based in Shanghai or Hong Kong
Required Experience:
Manager
Key Skills
About Company
Shop the best yoga wear & accessories for yoga and working out. Wear-tested by yogis for the best fit. Shop celeb-approved yoga pants, workout tights, leggings, capris & lounge for women & men at aloyoga.com.
