AI, Data foundation & Business Process Solution Lead

Are you ready to shape the future of marketing through artificial intelligence and modern data architecture Join us as a Marketing Transformation Lead for Home Lending and play a pivotal role in building agile data-driven marketing operations. Youll collaborate with cross-functional teams to deliver innovative solutions drive campaign automation and support our vision for advanced marketing capabilities. We value strategic tech-savvy leaders who thrive in dynamic environments and are committed to excellence.

As a Marketing Transformation Lead Home Lending AI & Data Foundation in our Marketing team you will drive the advancement of marketing capabilities through AI and modern data architecture. You will build foundational data systems implement AI-driven campaign execution ecosystems and collaborate with Marketing Product Technology and Data & Analytics teams to deliver agile data-driven marketing operations.

Job Responsibilities

• Develop and execute roadmaps for marketing campaign operational data products
• Lead the implementation of AI-ready data architecture to support campaign business processes and automated workflows
• Partner with Data & Analytics teams to establish unified customer data platforms aggregating operational audience and performance data
• Support the delivery of integrated workflow orchestration connecting legacy and AI-enabled systems
• Lead the implementation of AI agents for campaign automation and optimization
• Drive transformation of content development and asset management leveraging advanced marketing technologies
• Collaborate with Marketing Product Technology and Data & Analytics teams on platform development and integration
• Support marketing data and technology governance initiatives ensuring compliance and risk management
• Drive stakeholder alignment on transformation priorities and resource allocation

Required Qualifications Capabilities and Skills

• Minimum 7 years leading marketing transformation projects with a focus on AI/ML implementation and data architecture
• Proven experience in technology strategy and execution including end-to-end management from business objectives through Agile delivery of complex multi-system integrations
• Hands-on expertise with AI/ML agentic workflows and marketing automation
• Strong cross-functional leadership skills with the ability to drive alignment across diverse teams
• Advanced communication skills with the ability to translate complex technical concepts for senior leadership and drive adoption across stakeholder groups

Preferred Qualifications Capabilities and Skills

• Experience with Martech platforms
• Knowledge of marketing regulations and compliance requirements in financial services or other regulated industries
• Experience with Agile/Scrum methodologies and product management frameworks
• Masters degree or MBA in Information Systems Data Science or a related technical field
• Experience working in multinational organizations
• Commitment to accuracy and compliance
• Proven ability to drive process improvements