Product Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
About Aventon
Aventon is an electric bicycle company that is passionate about creating high-quality stylish and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience and we are always looking for ways to improve our products and services.
We dont just sell ebikes; we enable everyday adventures and innovation. We need a visionary who is as comfortable in a technical product teardown as they are in a high-level creative brainstorm. This is one of the most exciting roles at Aventon
Position Summary
As aProduct Marketing Manager at Aventon youre the product marketing expert at the core of the Aventon narrative. Positioned at the intersection of Product Creative and Brand Strategy you will collaborate directly with the Brand Director to steer the future of our award-winning lineup. This is arguably the most influential seat in the house where raw engineering transforms into a compelling lifestyle brand.
What Youll Do
- Translate complex product specifications into clear compelling customer-focused messaging.
- Develop and execute product marketing strategies that align with brand product and sales objectives.
- Partner cross-functionally to ensure cohesive product positioning storytelling and successful launches.
Who You Are
- Passionate about cycling and knowledgeable about bike components design and performance.
- Detail-oriented with the ability to identify and communicate product differentiators.
- Strong storyteller who can translate technical features into customer benefits.
Key Responsibilities:
Product Positioning & Messaging
- Develop and maintain product positioning messaging and copy for each model.
- Collaborate with U.S. and international teams to ensure alignment and localization across markets.
Product Launch & Lifecycle Management
- Define launch strategies including target audience messaging objectives and KPIs.
- Align product marketing plans with brand product and sales calendars.
Go-to-Market (GTM) Execution
- Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery.
- Ensure all deliverables support a successful and timely launch.
Sales & Dealer Enablement
- Create sales tools including presentations one-pagers POP materials and training content.
- Support dealer and B2B partner education and engagement.
Content & Creative Support
- Develop and review product-related copy across marketing channels.
- Ensure accuracy and consistency across all consumer-facing materials.
Performance Tracking & Optimization
- Monitor product performance metrics (sell-through conversion traffic).
- Conduct post-launch analysis to identify opportunities for improvement.
Cross-Functional Collaboration
- Work closely with product sales customer service and marketing teams to ensure alignment.
- Support production timelines including sample tracking and launch readiness.
Events Demos & Shoots
- Support and participate in product launches trade shows events and on-site photo/video shoots.
- Lead or assist with product demonstrations across digital and in-person channels.
Continuous Improvement & Product Feedback
- Provide insights to Product Management for future enhancements updates and new product development.
Qualifications:
- Bachelors degree in Marketing Business Communications or a related field (or equivalent experience).
- 35 years of experience in product marketing brand marketing or a related role.
- Experience working with consumer products; experience in cycling outdoor or lifestyle brands is a plus.
- Strong understanding of go-to-market strategy product positioning and lifecycle marketing.
- Excellent written and verbal communication skills with the ability to translate technical information into customer-friendly messaging.
- Proven ability to manage multiple projects prioritize effectively and meet deadlines in a fast-paced environment.
- Experience collaborating cross-functionally with product creative sales and operations teams.
- Comfortable working with data and analytics to inform decisions and measure performance.
- Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus.
- Willingness to travel and participate in events product demos and on-site shoots.
- Ability to ride and demonstrate bicycles is preferred.
Physical Requirements and Environmental Conditions:
- Prolonged periods of sitting at a desk and working on a computer.
- Ability to use hands and fingers to operate standard office equipment including keyboard mouse telephone and other technology.
- Must be able to communicate clearly in person over the phone in presentations and in writing.
- Occasionally required to stand walk and move between departments event spaces and on-site shoot locations.
- Ability to lift and carry up to 25 pounds (such as product samples marketing materials or shoot equipment).
- Ability to safely ride and demonstrate bicycles for product testing demos and content shoots.
- Work is performed primarily in an in-office climate-controlled environment.
- Regular on-site presence required for photo and video shoots which may involve extended periods of standing walking and working in indoor and outdoor environments with varying weather conditions.
- May occasionally work in warehouse showroom or outdoor environments during product demos events trade shows and on-site photo and video shoots.
- Regular use of standard office equipment; noise level is typically low to moderate but may increase during shoots or events.
- Regular work hours are Monday through Friday with flexibility required to meet deadlines support product launches attend shoots and accommodate travel schedules.
- Travel may be required for on-site photo and video shoots trade shows dealer visits and other company events.
Keys to Success:
- DATA DRIVEN you thrive on data and use it to guide your decision making recommendations and priorities.
- NIMBLE you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives priorities and deadlines.
- RESILIENT you dont shy away from a challenge and take every opportunity to learn and grow. Youre accountable can admit when youre wrong and can come back to the table after a hard day to keep working toward our desired future.
- SOLUTIONS ORIENTED / SOLUTIONIZED you can identify the problem and find a solution for it. You strive for continuous improvement and arent afraid to speak up about what is working and what isnt.
- ENGAGED you love the work love the product and believe in the mission. If you dont connect with something about Avant Sports this probably isnt the place for you.
What We Offer
- Medical Vision and Dental Life Benefits
- Life & Supplement Life
- 401K retirement plan
- Vacation Sick Leave & Personal Day
- Training and Development
- Career Opportunity!
- Employee Discounts on Bikes and Accessories
$95000 - $125000 a year
This salary range is provided in compliance with applicable state and local pay transparency laws. Final compensation will be determined based on experience skills geographic location and performance.
EQUAL EMPLOYMENT OPPORTUNITY:
Ride Aventon Inc. (the Company or Aventon) is proud to be an Equal Opportunity employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please email our Human Resources at emailprotected.
This job description may not be inclusive of all assigned duties responsibilities or aspects of the job described and may be amended at any time at the sole discretion of the Employer.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
About Company
Discover best-in-class ebikes by Aventon. ✅ 1,000+ authorized service dealers & test rides ✅ 2-year warranty ✅ Fast & free shipping over $100 ✅ Explore premium electric bikes, accessories, & more. ✅ Ride more. Be happy.
