Director, Brand & Communications

What Youll Do

• Lead Atlantic Lotterys corporate reputation and brand strategy including social purpose healthy play sponsorship and winner storytelling.
• Provide strategic communications counsel to senior leaders and the Executive Team.
• Direct public relations and media relations strategy development and execution including issues management and spokesperson support. Serve as a public spokesperson when needed.
• Lead enterprise communications during issues and crisis situations as a member of the Crisis Management Leadership Team.
• Oversee creative content development.
• Oversee key corporate channels including social media.
• Direct corporate brand marketing to support reputation and public trust.
• Lead a regional sponsorship and community partnership program across Atlantic Canada.
• Steward a significant annual budget and oversee agency and vendor relationships.
• Lead coach and develop a highperforming multidisciplinary team.

• Lead with authenticity and energy-balancing serious mandate work with visible celebration of lottery winners including occasionally popping our iconic confetti cannon during winner celebrations!

What You Bring

Education and Experience

• Postsecondary degree in Communications Public Relations Journalism Business or a related discipline
• 7-10 years of intermediate to senior-level practitioner experience in strategic communications corporate marketing and brand strategy development
• Demonstrated experience leading teams and external partners
• Experience in a regulated or publicsector environment is strongly preferred
• Must reside in Atlantic Canada - the position is based in Moncton NB (see Work Location & Flexibility for more details)

Key Skills

• Exceptional written and verbal communication skills
• Strong executivelevel influencing and stakeholder management abilities
• Sound judgment integrity and resilience in highpressure situations
• Deep expertise in reputation management public relations and corporate communications with strong brand and content leadership
• Ability to lead through ambiguity and manage competing priorities
• Proven people leader with a track record of developing talent and building strong teams
• Creative thinker willing to try bold new ideas

Compensation & Benefits

• Expected Hiring Range: $140000 - $160000 (based on experience skills market conditions and internal equity)
• Extended health coverage (medical dental vision)
• Basic life insurance and disability coverage
• Defined Benefit Pension Plan
• Four weeks of vacation annually (pro-rated) plus one week of management leave (pro-rated) in addition to a vacation purchasing program and 13 paid statutory holidays
• Wellness support including wellness programs three personal care days and a 24/7 Employee & Family Assistance Program
• Two paid volunteer days per year
• Career advancement opportunities

Work Location & Flexibility

• This position is based in Moncton NB. As senior leaders Directors are expected to maintain a strong in-office presence to effectively lead teams collaborate with peers and engage with other leaders.
• Atlantic Lottery supports flexible work arrangements where appropriate recognizing that flexibility may vary based on business needs leadership responsibilities and organizational priorities.

Recruitment Process

Weve made meaningful enhancements to our hiring practices in recent years. Our typical recruitment process includes:

• Two inperson interviews
• An assignment and/or scenariobased questions
• Behavioural or cognitive assessments
• Verification of relevant certifications (as applicable)

All interviews are conducted in English our primary working language unless otherwise specified.

Only those selected for an interview will be contacted. Successful candidates will undergo reference checks and a mandatory criminal background check. Additional financial educational or credential verifications may be required depending on the role.

Internal Candidates

Internal applicants must be in good standing which includes meeting expectations on their most recent performance review. Performance improvement plans disciplinary actions attendance mandatory training and other performancerelated factors may be considered. A Predictive Index (PI) assessment will also be conducted or shared with hiring managers.

Eligibility to Work in Canada

Candidates must have all required work permits visas and authorizations and be eligible to work in Canada at the time an offer is made. It is the candidates responsibility to secure these requirements.

We are committed to fostering an inclusive accessible environment where all employees and customers feel valued respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials accessible meeting rooms or other accommodations) please let us know and we will work with you to meet your needs.

Career Opportunities

Are you looking for a rewarding career experience in an organization committed to making a game-changing impact in our local communities At Atlantic Lottery we offer a diverse and supportive work environment where bright ideas are given a chance to shine social purpose is core to our business and employees are dedicated to delivering world-class gaming experiences. With offices in Moncton N.B. Halifax N.S. and St. Johns N.L. and our Red Shores locations in P.E.I we are deeply committed to this region. For 50 years Atlantic Lottery has been supporting local communities and returning 100% of profit to help build a stronger Atlantic Canada.

How we care for ALers

We want ALers to be happy and healthy. Our benefits vary by region.

Support your family

Your family matters to you so theyre important to us. We offer parental leave policies with top-up retirement savings plans benefits employee & family assistance program (EFAP) pension and much some of our offices you can bring your certified therapy dog to work!

Live a healthy life

All ALers have access to excellent healthcare some locations we offer wellness and healthcare services. Our main office is equipped with on-site fitness centers and classes.

Give back

We value giving back to the community. We sometimes match ALers charitable donations and give all employees volunteer days.

Enjoy quality time

We all need time away from work to recharge. Take a vacation volunteer or flex your workday.

Invest in you

We offer opportunities for personal and professional development.

Sound like a place you want to be Apply now!

We are committed to fostering an inclusive accessible environment where all employees and customers feel valued respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials accessible meeting rooms or other accommodations) please let us know and we will work with you to meet your needs.