Manager, Marketing Communications and Publicity (French Services) (TeleworkHybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Your Challenge

As a leader you find that inspiring others comes naturally. You feel compelled to challenge traditional ways of thinking and are focused on always doing things better and helping those around you do the same. We count on you to shape the culture that helps our people thrive individually and collectively all while navigating a constantly evolving environment.

In this role you will define develop and execute regional marketing and communications objectives for CBC/Radio-Canada French Services in Atlantic provinces and regions of Eastern Quebec.

Taking a holistic 360 approach you will ensure performance targets are met by overseeing all marketing and communications activities: from media and public relations partnerships and experiential marketing to internal communications social media engagement and traditional and digital marketing tactics (covering awareness consideration conversion and engagement strategies).

You will organize and supervise all phases of marketing and communications campaigns.

You will analyze campaign performance and identify the strategic adjustments required to achieve key objectives.

You will represent the Corporation within the community and act as its official spokesperson.

You will build and sustain strong relationships across all levels of management. You will provide strategic counsel to programming teams on marketing and communications matters developing co-ordinated internal and external strategies to address their specific needs and challenges.

You will cascade and implement corporate communications strategies within your region.

What You Bring:

• Bachelors degree in marketing communications or a related field.

• Six (6) to eight (8) years relevant marketing communications and management experience.

• Proven leadership experience with a focus on fostering team growth and individual development motivating and guiding teams toward their objectives and driving collective success.

• Strong track record in developing and executing strategic marketing and communications plans particularly in the digital space (audience management optimization personalization and automation.

• Comprehensive knowledge of media and public relations partnership negotiations experiential marketing production workflows (print digital radio and television) and social media engagement.

• Analytical mindset with the ability to interpret complex data and studies including KPIs for Facebook Google Ads and other digital platforms.

• Innovative and creative flair with the ability to launch direct and engage audiences.

• Ability to maintain strong relationships with internal and external partners.

• Strong persuasive communication and storytelling skills.

• Good writing and editorial skills.

• Deep understanding of the public broadcasters role and function.

• In-depth knowledge of the regions served (socio-demographics politics arts and entertainment etc.).

• Good knowledge of Google Workspace.

• Bilingualism (English and French spoken and written).

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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