Canada Marketing Manager (Mandarin)

Crimson Education is the worlds leading college admissions consulting firm with over 1490 Ivy League offers and 2410 to the US Top 15. We help ambitious students gain admission to the worlds top universities through expert-led guidance and proven data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original independent research with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state national and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact measurable outcomes and credible external validation

Were backed by leading VC firms including Tiger Global Heal Partners IceHouse Ventures and Movac and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide including the US Canada UK Singapore Japan Hong Kong Australia and New Zealand.

The Role

Crimson Education Canada is seeking a highly organized detail-oriented and energetic Marketing Manager to lead the strategy planning and execution of marketing this role you will be responsible for increasing brand awareness driving lead generation and supporting sales through targeted regionally relevant marketing campaigns events and partnerships.

Working closely with the Canada Country Manager and the Canadian sales team and alongside fellow marketing team members from Crimson USA you will lead and execute a wide range of revenue-generating initiativesfrom digital campaigns and webinars to live school events parent seminars and large-scale education expos. This role requires a deep understanding of the Canadian market domestic travel and a passion for creating compelling and effective marketing experiences. You will also be a visible representative of the brand in Canada leading presentations and engaging directly with potential partners.

What are the main responsibilities for this role

• Strategize and manage end-to-end marketing campaigns to increase lead volume and drive consultation bookings with prospective parent clients

• Build and manage a marketing calendar tailored to Canadian families and aligned with Crimsons global strategy

• Develop and manage digital and content marketing initiatives including blogs ebooks ads webinars case studies and email campaigns

• Plan and execute live and virtual events across Canadaincluding school presentations education expos and Crimson-hosted parent events

• Represent Crimson in webinars and at live events presenting confidently and engagingly to parents and students

• Identify and build relationships with potential partners such as schools parent groups academic organizations and media outlets

• Lead the execution of a Canada-specific social media strategy across platforms like WeChat Facebook Instagram LinkedIn etc

• Monitor performance of all marketing activities and adjust tactics based on lead and conversion metrics

• Travel for events conferences and partnership meetings (estimated 20% of the role)

What skills and experience are required

• Minimum 5 years of experience in marketing and campaign management

• A highly organized individual who thrives on managing multiple projects with attention to detail

• Confident public speaker and presentercomfortable leading webinars hosting events and representing the brand

• Collaborative with strong interpersonal skills including experience in negotiating partnerships

• Experience with social media marketing and familiarity with platforms like WeChat Meta LinkedIn Little Red Book etc

• Working knowledge of tools such as Salesforce Marketo Google Analytics Storyblok or similar is a plus

• Strong writing and design skills

• Bachelors degree or higher ideally in marketing communications or a related field

Why work for Crimson

• Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year we love to Level Up (its one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

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