Project Lead, Analytics

WPP Media

Job Location:

London - UK

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Project LeadWPP Media DTA UK

WPP Media Analyticsteam -Who are we

WPP Medias Analytics team housesall ofthe analyticseffectivenessand insight specialists withinWPP Media. The team has one purpose to ensure that every media planning decision is fuelled by the best data and insights available.

Our Analytics team is crucial for our clients success by delivering a data-driven approach to media strategyplanningand activation with an emphasis on accountability and experimentation.

An integral part of our Analytics team is ourModelling Solutions team. The teams areas of expertise span marketing mix modelling budget setting and allocation forecasting brand equity modelling launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analyticsin order toprovide recommendations for clients that are impactful and actionable.

Our UK unit is a team of 60 analysts working across more than 25 clients in the UK and globally. We analyse over 600m of communications spend each year covering 15% of UK media spend which means we are the leading experts in our field.

TheModelling Services teamcovers all areas of a project from data collection and processing to technical modelling and client delivery.

Role Summary and Impact

Project Leads are key members of theModelling Servicesteam responsible for the day to day running of projects and providing support for junior staff and direct reports. Youare responsible forensuring the requirements for each project are correctly scoped models are statistically robust but intuitive andrequiredoutputs are delivered. It requires a combination of technical modelling rigour leadership communicationskillsand mediaexpertise.

3 best things about the job

Youllbe at thecutting edgeof the most advanceanalyticsin the media industry seeing the industry improve and change from the very front.

Youllbe working in aclose knitfriendly team who are there to support you at every stage of your career. We truly work as a team!
Youllbe constantly learning and challenged. No two days will ever be the same and every day there an opportunity to improve on everything that has gone before.

Measures of success

In three months you would have:

Been fully immersed in the teams analytics approaches; developed a good working relationship with your team and clients

In six months you would have:

Led to completion your first client modelling project with support from junior team members; developed a strong and trusted relationship with your stakeholders

In 12 months you would have:

Delivered a variety of clientMMMprojects and taken on increasing ownership of the modelling approaches and direction of your projects

Responsibilities of the role

Ensure all modelling aspects of a project are statistically robustintuitiveand delivered on time to supporttimelydelivery of the overall client project

Oversee and ensure modelling best practice within the team

Understand marketing strategy and business issues across clients

Ensure internal teams are fully aware and trained onourways of working

Show ability toidentifyand deal with client issues before they get out of hand from a modelling perspective

Take responsibility for the development of junior team members with support of Director/Account Lead

Ability to delegate up and down co-ordinating between groups and disciplines

Forge strong stakeholder relationships

Identifyand suggest ways to grow income

Be aware of project profitability

Skills and Experience

AtWPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:

BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Solidhands onexperience in Market Mix Modelling with rich and complete data sets

Degree or degree-level understanding of Economics Maths StatsSciencesor another numerical subject

Experience managing modelling projects for time series econometrics in the media or marketing industry strong Market Mix Modelling technical understanding and experience isrequired

Detailed media and marketing knowledge

The ability to convert modelling outputs into real world actionable insights and solutions

Strong teambuilding skills with the ability to explain complex processes clearly

Experience managing a team of analysts or econometricians

Excellent knowledge of common modelling packages Excel PowerPointRor other programming language

Experience of modelling projects across a range of sectors

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Required Experience:

Senior IC

About WPP MediaWPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transfor...