Manager, E-commerce Retail Marketing Manager

Job Description

Are you a top-tier Retail Marketing Retail media and eCommerce professional that has proven experience working in a B2B business setup

Bring your creativity and fun personality to life by joining a fast paced and exciting environment!

Core Responsibilities

• Lean into retail ecosystem in order to capitalise on the full-funnel opportunity they offer. Leveraging to drive awareness consideration purchase and loyalty.

• Create socialise and implement full-year strategic marketing/promotional plans for a set of specific Pureplay and Omni eCommerce sites across ANZ retailers

• Responsible for crafting and driving detailed campaign/activity plans in collaboration with Key Account Manager (KAM) and retail customer. This includes Majoy Big Bet campaigns retailer events and occasions.

• Build strong retail team relationship diving into their ecosystem to unlock opportunities for the brand.

• Support and contribute to the Online eCommerce Strategy development.

• Lead the charge on integrated ways of working collaborating and jointly planning with Trade teams and contributing to Marketing team meetings to drive much more effective execution for the brand.

• Lead the on-platform and off-network advertising execution for key partner sites while upholding LEGO brand values and tailoring approach to specific markets and Partners

• Support sales in key customer planning and negotiation activities development and execution of traffic driving plans

• Perform market analysis including understanding changes of LEGO product market share understanding key category trends and market dynamics and identifying growth opportunities within specific eCommerce channels

• Analyse key competitor actions & strategies and emerging trends in eCommerce Marketing

• Conduct promotional activity analysis understanding lift and return on investment from retail media activity; develop insights and provide recommendations for marketing strategies for partner sites

Amazon Australia Retail Media & eCommerce Responsibilities

• Manage endtoend Amazon campaign workflow including budget ownership campaign calendar management prioritisation briefing channel planning optimisation and approval stages.

• Lead Amazon Search (SP/SB/SBV) and DSP strategy ensuring a fullfunnel approach that drives incremental traffic newtobrand customers and profitable growth.

• Partner with Amazon Retail to align media investment with retail fundamentals (availability buy box pricing content readiness promotional windows).

• Lead Quarterly Business Reviews (QBRs) and ongoing business reviews with Amazon Ads and Amazon Retail teams shaping joint priorities and identifying growth opportunities.

• Run Amazon Marketing Cloud (AMC) analysis to understand pathtopurchase halo effects incrementality and audience behaviour.

• Monitor competitive activity category trends and share-of-search to proactively inform planning.

Play your part in our team succeeding

Ecommerce is a strategic priority for The LEGO Group in particular how the digital environment is a key influencing pillar along the consumer journey. This role is tasked to lean into key retailer ecosystems in order to capitalise on the full-funnel opportunity they offer in driving the LEGO brand.

The successful applicant is encouraged to bring retail media & digital/ecommerce expertise and experience to not only drive the success of the online channel but to help build stronger digital capabilities across BU ANZ to innovate for the future.

The Retail Marketing eCommerce Manager will represent The LEGO Group in their day to day interactions with our business partners bringing to life and delivering on our Partner Promise and in true LEGO fashion have fun doing it and ultimately bring the LEGO play experience to many more children in Australia.

Do you have what it takes

• 5 years experience in marketing analytics eCommerce or related field.

• Direct experience with retail media for B2B eCommerce accounts (e.g. Amazon Advertising or Cartology) or external media agencies.

• Handson experience with Amazon Search DSP AMC and working with Amazon Ads/retail teams strongly preferred.

• Experience leading Amazon campaign workflows including budget ownership channel planning and brief-to-execution handoffs.

• Detailed knowledge of digital marketing tools and best methodologies in the B2B landscape.

• Experience with consumer-packaged goods strongly preferred.

• Deep solid understanding of large international eCommerce sites including understanding of market dynamics and key interdependencies.

• Ability to partner with cross functional collaborators including but not limited to sales brand marketing & analytics in order to solve sophisticated problems and deliver financial results.

• Excellent written and verbal communication skills; be able to present data in an organised manner.

• Previous role focused on shopper-orientation and customer-focus.

• Cross-functional collaboration experience with marketing functions especially digital marketing (preferably performance marketing).

• Strong openness and proactive approach to engage spar and influence on key responsibilities.

• Independent energetic and willing to thrive in a fast-moving entrepreneurial atmosphere.

• Adaptable to changes and be at the forefront to lead change in both actions and behaviour.

• Ability to work independently and collaboratively in a team environment.

• Understand what it means to achieve success with others and through others.

• Global partner management experience.

• A learning attitude embracing and thriving with change.

#LI-JL3

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.