Category Lead
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
About Dyson
Dyson is growing rapidly and our ambition is huge: more categories moremarketsand more employees. Our technology is unique and complex soitsup to us to explain it clearly. By working with our own internal teams directly with engineers and the entire company we create inspiring communications thatshowcaseour technology.Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.
About therole
Drive commercial success by understanding the market consumer influencers competitors and retail customers in thecategory
Analyzecustomer and consumer data toidentifycategory growth opportunitiesfeedconsumer insights back into our plans and campaign execution.
Conduct in-depth competitive and market analysis to definestrategyandmaintainthe brands competitiveness in its market.
Develop and execute marketing plans in the category to drive sales growth marketand improve brand image.
Develop go-to-market strategies for the category and provide marketing and product innovation (NPD) launch strategies: 360 NPD launch plansby working together with cross-functional teams
In charge of campaign development: management of the creative brief for the adaptation of marketing assets according to the needs of the media and retail teams proofreading and compliance with EMEA and Group guidelines coordination with the legal teams.
In charge ofanalyzingthe business and its key indicators (KPIs) to stimulate the growth of the category: volumes growth margin product mix sell-in sell-out.
Defend the category internally advocating for its value and business potential to various stakeholders.
Managecategory Brand Building Investment (BBI) working closely withHead of Marketingand other budget holders.
Additionalassignments or special projects as assigned or agreed.
About You
To succeed in this role we expect you to have:
At least four years of experiencein product or brand marketing for a DirectToConsumers (D2C) company ideally with experience ina electronic goods or personal careproducts.
Bac5 in Marketing
Experience managing campaigns including translating assets coordinating with legal teams and managing relationships with external partners to ensure quality andtimelydeliverables.
Solid knowledge of traditional and digital media.
Excellent verbal and written communication skills.
Commercial acumen to understand the impact of the income statement and effectively achieve categoryobjectives.
Ability to use creativity to develop innovative marketing strategies and initiatives.
Collaborative team player with excellent relationship-building skills and the ability to influence internal and external stakeholders.
Able to manage multiple complex and multiple projects simultaneously with strong project management skills.
Analytical mind with the ability toanalyzedata and derive actionable insights for business growth.
Proven ability to work well under pressure and adapt to the changing pace of the business environment.
Proficiencyin Microsoft Office applications especially Excel for data analysis and reporting.
Fluency in English essential (B2 minimum) and fluency in French.
Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Key Skills
About Company
Dyson vacuum cleaners, hair dryers, hair straighteners, hair stylers, air purifiers, humidifiers, hand dryers and lighting. Shop at Dyson.com for free shipping and warranty.
