Influencer Business Director

About the Role:

Werelooking for an Influencer Business Director to join Hearts & Science the fastestgrowing media agency in the UK. This newly created role will shape the future of our influencer capability within the Creative Solutions department and report directly to our Chief Planning Officer.

You will lead our influencer function endtoend: defining Heartscreator vision embedding influencer thinking early in planning and delivering culturally powerful commercially effective work that drives growth for our clients and the agency.

With 10 years experience in media and creatorled communications you will bring a proven ability to integrate influencer into broader planning to drive brand and business impact. You will have deepexpertiseacross creator strategy platform ecosystemstalent negotiation rights usage and culturally fluent campaign understand modern connections planning-how creators complement paid social content digital and brand strategy and how to embed influencer thinking upstream.

Responsibilities

Key responsibilities for the role include but are not limited to the below.

• Act as a senior influencer advisor to CMOs and senior clients shaping strategies that drive brand relevance and measurable business outcomes-not just campaign metrics.

• Lead pitches and highimpact strategic moments amplifying Heartsmarket profile with a bold distinctive influencer point of view.

• Define and evolve the Hearts influencer proposition setting standards for creator strategy partnerships platformusageand cultural relevance-embedding influencer early rather than as a tactical bolton.

• Champion influencer craft working with Connections Planning to translate insights and comms strategy into creatorled platforms formats and ideas that earn attention and deliver results.

• Serve as Hearts influencer expert and integrator leveraging Creo and Omnicom capabilities andmaintainingan external presence through events thought leadership awards platform relationships and talent networks.

• Drive sustainable revenue growth elevating influencer from activation to a core strategic growth lever with credible forecasting pricingmodelsand commercial planning.

• Lead and govern complex highvalue influencer partnerships including structuringnegotiationand commercial modelling (SOWs pricing FTE modelsremuneration) ensuring financial rigour and alignment with trading agreements and client guarantees.

• Set measurement and effectiveness standards partnering with data and analytics teams on KPI frameworks for brand and performance and ensuring compliance with ASA/CAP regulations rights usage platformpoliciesand brand safety.

• Build and grow a highperforming team defining roles and pathways coaching craft excellence and evolving the structure to meet future needs.

About the Agency:

Hearts & Science part of Omnicom Media Group (OMG UK) are one of the fastest growing agencies in the market. Built in the digital age with agility at our core our DNA is different from your average media agency. Our people bring to life our values of challenging conventions celebrating difference collaboration and positivity.

The core of our difference is rooted in our culture something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people our agency our partners and our clients both today and media terms this means total transparency over-and-above data governance ethical media practices and thinking both long and short. This extends into our approach to learning & development our diverse staff population and social calendar.

Flexible Working

At Omnicom Media Group we are committed to supporting flexibility for our peoplewhile fostering collaboration innovation and teamwork. We have a hybrid working model (three days in the office two working remotely) to ensure that we meet the needs of both our people and our business balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 17:30 but we offer the ability to flex around core hours of 10:30 16:30 to give our people flexibility on how they manage their working day whether thats in the office or working remotely. For example you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.

Diversity Equity & Inclusion at OMG

At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on Experience:

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