Senior Social Media Manager Rocket Pro
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Job Location:
Detroit, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
As a Senior Social Media Manager for Rocket Pro you will lead social strategy across multiple platforms translating brand objectives into channel-specific content and engagement that resonates with B2B audiences. You will own community management drive real-time engagement during major events like Ignite and leverage social listening to identify industry opportunities. You will be a proactive autonomous leader who brings strategic thinking and creative execution to every initiativefrom content development and analytics to executive-level reporting. Your work will directly impacts how Rocket Mortgage connects with brokers real estate agents builders and consumers in the digital space.
About the role
- Drive comprehensive social media strategy across Facebook Instagram YouTube LinkedIn and emerging platforms translating brand objectives into channel-specific content and engagement
- Create and execute culturally relevant on-trend content including short-form video compelling captions and case studies that highlight company execution and results
- Own community management across all platforms including infiltrating and participating in relevant Facebook groups to build community presence and authentic relationships
- Develop and maintain a consistent content calendar that aligns organic and paid social efforts with broader marketing strategy and campaign priorities.
- Lead social strategy for major events including Ignite managing pre-promotion strategy live event engagement real-time audience interaction and post-event content development
- Monitor social listening tools to identify industry spikes relevant conversations and campaign performance; escalate insights and issues through proper channels
- Report on social performance metrics and KPIs to executive-level stakeholders translating data into strategic recommendations and demonstrating clear campaign success
About you
Minimum Qualifications
- 5 years of experience in social media strategy management or digital content leadership with demonstrated success across multiple platforms
- Bachelors degree in marketing communications journalism business or a related field
- Strong B2B experience and demonstrated ability to translate between B2B and B2C audiences; understanding of how to reach brokers real estate agents and builders
- Experience with native social publishing and analytics tools including Facebook Instagram YouTube LinkedIn and related platforms
- Working knowledge of social analytics KPIs and the ability to determine campaign success through data-driven insights
- Proven ability to monitor audience sentiment industry trends and social listening tools to inform strategy and identify opportunities
- Experience developing short-form video content and writing compelling audience-specific captions and copy
Preferred Qualifications
- Background in mortgage real estate financial services or healthcare industries; mortgage and real estate experience strongly preferred
- Experience with social media management platforms such as Sprinklr or Sprout Social
- Demonstrated success managing executive and/or brand social presence and engaging with industry leaders and media professionals
- Experience developing case studies and metrics-driven storytelling that builds long-term relationships with partners and prospects
- Ability to work across multiple time zones and demonstrate flexibility around event-based activations and live coverage
- Proven experience with community engagement strategies including participation in industry groups and real-time event activation
Whatyoullget
Our team members fuel our strategyinnovationand growth so we ensure the health and well-being of not just you but your family too! We goabove and beyondto give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put:Wevegot your back. Check out our full list ofBenefits and Perks.
Aboutus
Rocket Mortgagewas founded in 1985. Todaywerea Detroit-based publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage we believe that home is more than the house you live in. Our wide variety of home loan options tools and resources empower our clients to achieve their homeownership dreams.Wereknown as experts in the mortgage industry butwerealso innovators we strive to create the best experiences for our clients from beginning to end. Andwerenot your typical employer.Wereinsistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.Apply today to join a team that offers career growth amazingbenefitsand the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may bemodifiedat the discretion of thecompany at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. Thecompany provides reasonableaccommodationsto qualified individuals with disabilitiesin accordance withapplicable state and federal laws. Applicantsrequiringreasonable accommodations in completing the application and/orparticipatingin the application process should contact a member of the Human Resources team at.
Required Experience:
Manager
Key Skills
About Company
The future of fintech is today. Join our team and explore the infinite possibilities of Rocket.
