Senior Manager, Global Campaigns

• Applications are considered on a rolling basis
• Multiple locations
• Hybrid

Job Description

Basware is the clear market leader in Invoice Lifecycle Management trusted by over 6000 global customers and recognized #1 by Gartner Forrester and IDC. We revolutionized how the worlds largest organizations manage and automate AP processing more than $10 trillion in invoices with unmatched accuracy compliance and control. If youre inspired by innovation growth and a valuedriven culture this is your chance to help shape the future of finance.

Senior Manager Global Campaigns is an experienced data-driven marketer with a proven track record of developing and executing high performing integrated marketing campaigns in a matrixed international B2B SaaS marketing organization. They must bring demonstrable experience in AccountBased Marketing including developing and executing ABMled plays and strategies. The role is responsible for the strategic planning and development of scalable programs to drive demand for the business and its growth goals and reports into the Director Global Campaigns.

Senior Manager Global Campaigns leads the development of marketing campaigns including defining the end-to-end marketing strategy and mix for those programs with a global-first scalable mindset.

This individual acts as a strategic marketing partner for sales leaders. The role works closely with the rest of the marketing and wider teams to plan develop execute measure and optimize multi-channel demand generating campaigns across the full marketing mix in alignment with global and/or regional priorities and targets

Key Responsibilities

• Takes ownership for end-to-end planning and development of marketing campaigns. Ensures these campaigns are aligned to strategic direction.
• Builds out global campaigns strategy and programs that deliver scalable sustainable results across all our markets focusing on pipeline generation pipeline quality and sales cycle acceleration
• Ensures all global campaigns are insight-driven audience-led aligned to our ICP and supportive of our global strategy and growth objectives
• Creates a cross-functional program approach for demand generation engaging sales product and other relevant stakeholders to create a unified approach to our growth efforts
• Develop and own AccountBased Marketing/Experience (ABX) plays from strategy and targeting through to execution measurement and continuous optimisation to drive deeper engagement and pipeline growth.
• Is a trusted partner and fosters strong working relationships with Sales teams to ensure marketing activities are delivering on sales objectives. Aligns marketing activities to sales territory plans
• Drives annual and quarterly planning to ensure campaigns and activities are of an optimal channel mix have clear deliverables drive maximum ROI and ultimately create the pipeline required
• Plays a role in developing a common set of KPIs by which the wider marketing organization will measure success in demand generation including pipeline quality metrics
• Slices dices and analyzes data to create a segmented approach to drive engagement across multiple audiences and buyer/user personas
• Ensures that the demand generating activities can consistently deliver leads into the MDR function at a level that ensures we meet our MQL targets
• Identifies and tests new initiatives and tactics and collaborates with Proposition Marketing to continually think of new global campaigns
• Creates a testing framework and identifies and tests new channels and tactics working closely with Channel / Media Planning and Data Ops to measure and optimize results
• Reporting budget and data management
• In depth understanding of ROI from demand generation activities and continuously drives optimization
• Can create opportunities to meet with customers and prospects on a regular basis metrics including SAL creation booked meetings and conversion rates while providing analysis and improvement plans