Executive Director, Brand

Join a world-class academic healthcare systemUChicago Medicine as our nextExecutive Director Brand. We are seeking a progressive visionary with a high degree of professional energy and a proven track record. This role requires a dynamic leader to spearhead UChicago Medicines comprehensive brand strategy efforts ensuring a consistent impactful voice that reinforces the organizations mission and values. This role will oversee all external campaigns driving innovative initiatives to strengthen brand awareness enhance stakeholder engagement and position UCM as a leader in healthcare innovation. Partnering closely with leadership across departments this role will craft narratives that highlight UCMs commitment to high-quality Patient care Research Education Community and People while ensuring alignment with organizational goals.

The successful candidate will leverage data-driven insights foster continuous team development and build strong relationships with key stakeholders to achieve outstanding marketing performance. Reporting to the Chief Marketing Officer this role will be an innovative partner leveraging market insights storytelling and performance metrics the Executive Director will ensure that brand strategies effectively reach diverse audiences elevate UCMs reputation and contribute to measurable growth in patient and provider acquisition.

This position is based in Chicago with the expectation that you will have an onsite presence at least 2 days per week sometimes more often given meetings and organizational priorities.

Who you are:

• Bachelors degree in Marketing Communications Public Relations or Business required. Masters degree preferred.
• 10 years of progressive experience with a notable record of results while working as a leader in brand strategy communications and public relations.
• Experience from a highly complex healthcare or hospital organization is strongly preferred.
• Proven track record in developing and executing comprehensive marketing and communication strategies.
• Strong storytelling public relations and campaign development expertise.
• Ability to analyze information present data and draw conclusions by applying analysis techniques using data to drive positive performance in a highly matrixed organization.
• Bold creative courageous and innovative mindset who is able to inspire and motivate others; well versed in operating in a very competitive marketplace.
• Solid reputation as an individual who can provide sound leadership and build effective teams to maximize organizational growth and success.

What youll gain as Executive Director Brand:

• Opportunity to work at a world-class organization engaging numerous stakeholders to fulfill its patient-care research medical-education and health-equity missions.
• High visibility as innovative marketing leader for UChicago Medicine managing key internal and external relationships.
• Ability to make a difference in the lives of patients and their families by marketing UCM as a provider of choice highlighting our relentless pursuit to address health disparity and achieve health equity.

What youll do as the Executive Director Brand:

• Develop and implement a cohesive brand strategy that strengthens UChicago Medicines identity as a trusted leader in healthcare.
• Drive storytelling initiatives that resonate emotionally and strategically with patients providers and key stakeholders. Oversee the creation and enforcement of brand guidelines to maintain consistency across all communication channels.
• Lead the development and execution of multi-channel campaigns including digital traditional and earned media in accordance with priorities and playbooks. Ensure alignment between internal and external communications supporting strategic objectives and organizational priorities.
• Craft messaging for high-profile multi-geography brand campaigns announcements and partnerships in collaboration with senior executives.
• Manage creative agency relationship and be held accountable for agency performance and budget.
• Demonstrate effective ROI and performance metrics by leveraging data-driven insights to measure the effectiveness of campaigns. Monitor brand health metrics public relations impact and KPIs providing actionable recommendations to leadership.
• Manage budgets effectively to achieve communication objectives within financial constraints.
• Build inspire and manage a high-performing brand and creative team through effective coaching and development for long-term success. Foster continuous learning withing the team through regular communications meetings training and professional development plans.
• Partner with the Growth Marketing Performance Marketing Communications and Marketing Ops teams to align branding and growth strategies creating a unified product performance narrative. Collaborate with Physician Relations Operations Clinical leadership and other teams to ensure messaging supports organizational priorities and provider engagement efforts.
• Foster efforts to positively impact the organizations visibility image and relationship with its surrounding community.

E4 Leadership (Equity Engage Evolve Excel) is a patient centered management system that empowers teams to improve on a daily basis. This is done through daily readiness huddles real time process monitoring performance review huddles and structured problem solving. E4 Leadership is an evolving system where leaders work together to cultivate a culture of equity and continuous improvement that enables:

1. Each person to realize their full potential for contribution
2. The organization to achieve high performance outcomes
3. System-wide integration coordination and seamless execution
4. Clear focus on exceptional equitable patient care and experiences.

As part of the leadership team this position will be instrumental in reinforcing and sustaining UCMs E4 Leadership Culture.

Weve been at the forefront of medicine since 1899. We provide superior healthcare with compassion always mindful that each patient is a person an individual. To accomplish this we need employees with passion talent and commitment with patients and with each other. Were in this together: working to advance medical innovation serve the health needs of the community and move our collective knowledge forward. If youd like to add enriching human life to your profile UChicago Medicine is for you. Here at the forefront were doing work that really matters. Join us. Bring your passion.

UChicago Medicine is growing; discover how you can be a part of this pursuit of excellence at:UChicago Medicine Career Opportunities

UChicago Medicine is an equal opportunity employer. We evaluate qualified applicants without regard to race color ethnicity ancestry sex sexual orientation gender identity marital status civil union status parental status religion national origin age disability veteran status and other legally protected characteristics.

As a condition of employment all employees are required to complete a pre-employment physical background check drug screening and comply with the flu vaccination requirements prior to hire. Medical and religious exemptions will be considered for flu vaccination consistent with applicable law.

Compensation & Benefits Overview

UChicago Medicine is committed to transparency in compensation and benefits. The pay range provided reflects the anticipated wage or salary reasonably expected to be offered for the position.

The pay range is based on a full-time equivalent (1.0 FTE) and is reflective of current market data reviewed on an annual basis. Compensation offered at the time of hire will vary based on candidate qualifications and experience and organizational considerations such as internal equity. Pay ranges for employees subject to Collective Bargaining Agreements are negotiated by the medical center and their respective union.

Review the full complement of benefit options for eligible roles at Benefits - UChicago Medicine.