Director, Membership Growth & Digital Strategy

Job Title: Director Membership Growth & Digital Strategy

Reports to: VP of Corporate Marketing

Location: Milpitas CA or Remote (US)

Salary: CA WA D.C. NY MD VA NJ Minimum $185800 Maximum $232300 per year

All other states: Minimum $158100 per year Maximum $197500 per year

The exact compensation may vary based upon skills experience & location

Although were small were mighty and influence and impact society at large positively. At SEMI we offer opportunities to connect and interact with world leaders industry legends and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability thought leadership and workforce development. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.

As an equal opportunity employer we welcome all to apply

Role Summary

The Director Digital Strategy Membership Growth & Insights leads SEMIs integrated digital engagement ecosystem as a measurable driver of membership growth retention and lifetime value. This role establishes SEMIs unified engagement insight framework across membership events SEMI U and digital commerce translating digital behavior lifecycle engagement signals and attribution data into decision-grade insights that accelerate revenue growth. The Director owns SEMIs primary digital engagement platforms ( Resource Hub) and directs digital marketing performance ensuring digital strategy AI initiatives and analytics infrastructure are tightly aligned to measurable member and organizational outcomes. This leader partners closely with Member Services Corporate Marketing Events SEMI U Commerce IT and regional teams to create a cohesive insight-driven engagement ecosystem.

Primary Mission

Drive measurable growth in membership acquisition retention and lifetime value by transforming SEMIs digital ecosystem into an insight-led continuously optimized revenue engine.

Core Responsibilities

Membership Growth & Lifecycle Insight Strategy

Define and operationalize SEMIs North Star engagement and lifetime value metrics

Establish lifecycle KPI frameworks spanning acquisition through renewal and expansion

Identify behavioral predictors of retention churn risk and repeat participation

Deliver executive dashboards tied directly to membership growth and retention
performance

Partner with Member Services to strengthen onboarding renewal and reactivation
pathways

Translate insight into prioritized investment and growth decisions

Digital Ecosystem Ownership & Revenue Activation

Own and the Industry Resource Hub as SEMIs primary engagement platforms

Govern digital taxonomy discoverability and SEO strategy

Establish structured engagement pathways reinforcing membership value

Optimize cross-domain journeys to increase conversion and repeat engagement

Prioritize experience improvements based on measurable business impact

Ensure digital platforms support membership growth and lifetime value expansion

Attribution Measurement & Executive Insight Architecture

Lead SEMIs attribution framework across membership events SEMI U and commerce

Standardize KPI definitions and tagging governance globally

Architect and deliver executive dashboard environments

Align marketing automation and CRM reporting for lifecycle visibility

Reduce manual reporting through scalable measurement governance

Ensure insight cadence informs roadmap prioritization and revenue forecasting

Digital Marketing & Performance Leadership

Lead digital acquisition SEO email marketing and campaign performance

Ensure ROI visibility and media effectiveness

Drive lifecycle-triggered engagement programs

Ensure continuity between acquisition engagement and retention measurement

AI & Insight Acceleration

Lead marketing-side execution of AI initiatives supporting membership growth

Deploy AI search engagement and segmentation capabilities

Implement lifecycle segmentation and churn risk modeling

Accelerate insight delivery through automation

Ensure AI initiatives deliver measurable engagement and revenue impact

Cross-Functional & Cross-Regional Alignment

Align Membership Events SEMI U Commerce IT and regional teams to shared KPI
frameworks

Establish consistent measurement and engagement standards globally

Provide executive-level performance narratives guiding investment decisions

Build and develop a high-performing digital and insights team

Success Metrics (612 Months)

Standardized North Star membership growth and lifetime value framework adopted
globally

Executive dashboard environment actively used by senior leadership

Measurable lift in renewal rates and repeat participation

Clear attribution visibility across membership events and SEMI U

Reduced reporting inefficiencies through scalable measurement governance

Identified and prioritized retention friction points

Demonstrated AI-driven improvements in engagement and lifecycle performance

Experience Requirements

Required:

10 years of experience in digital strategy membership growth digital marketing lifecycle
marketing or related leadership roles

Proven experience owning digital engagement strategy and measurable growth outcomes
including acquisition retention and lifetime value

Experience defining and operationalizing KPI frameworks attribution models and executive-
level insight reporting

Experience leading digital marketing analytics or growth teams in complex matrixed or
global organizations

Demonstrated success partnering cross-functionally with Marketing Membership Product IT
and Revenue teams

Experience managing and optimizing digital engagement platforms CRM systems (e.g.
Salesforce) and marketing automation platforms (e.g. Marketo)

Experience implementing or leveraging analytics platforms and dashboard environments (e.g.
Power BI Tableau Google Analytics Snowflake or equivalent)

Experience driving digital transformation lifecycle optimization or insight-driven growth
initiatives

Preferred:

Experience in membership organizations associations B2B ecosystems or professional
communities

Experience supporting global or multi-regional digital engagement strategies

Experience implementing AI-enabled marketing personalization or lifecycle optimization
capabilities

Skills Requirements

Strategic thinking with the ability to connect digital engagement to membership growth
revenue and lifetime value

Strong analytical and data interpretation skills with the ability to translate complex data into
clear actionable executive insights

Expertise in digital engagement strategy lifecycle marketing and member or customer journey
optimization

Deep understanding of digital marketing channels including SEO paid media email
marketing content engagement and marketing automation

Strong understanding of attribution measurement frameworks and marketing performance
analysis

Executive communication skills including the ability to present insight recommendations and
performance narratives to senior leadership

Cross-functional leadership and influence skills with the ability to align stakeholders across
Membership Marketing IT Events and Product teams

Experience building leading and developing high-performing teams

Strong organizational and prioritization skills with the ability to manage multiple strategic
initiatives

Curiosity and continuous learning mindset particularly related to digital engagement analytics
and AI-driven marketing innovation

ABOUT US

SEMI is the global industry association representing the electronics manufacturing and design supply chain connecting over 3000 member companies and 1.3 million professionals worldwide. SEMI members are responsible for the innovations in materials design equipment software devices and services that enable smarter faster more powerful and more affordable electronic products. Since 1970 SEMI has built connections that have helped its members prosper create new markets and address common industry challenges together. SEMI maintains offices in Berlin Brussels Hsinchu Seoul Shanghai Singapore Tokyo Milpitas and Washington D.C. For more information about SEMI please visit us at .