Lead Product Marketing Manager

Novisto

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profile Job Location:

Toronto - Canada

profile Monthly Salary: Not Disclosed
Posted on: 3 hours ago
Vacancies: 1 Vacancy

Job Summary

Were looking for a Lead Product Marketing Manager to define how our multi-product platform shows up in the market shaping our story driving world-class product launches and enabling our go-to-market teams to win.

This role sits at the center of Product Sales Customer Experience Marketing and Partnerships translating complex capabilities into clear compelling narratives that resonate with enterprise buyers.

Youll play a highly visible strategic role with direct impact on growth market perception and product adoption helping a recognized leader power some of the most sustainability-driven organizations in the world.

Your responsibilities will include:

Own Our Story

  • Define and evolve our category narrative across ESG data carbon climate risk and sustainability performance
  • Translate complex product capabilities into clear differentiated value propositions
  • Build messaging frameworks tailored to key personas (Sustainability Legal Finance Risk)

Lead Product Launches

  • Own end-to-end go-to-market strategy for new products and capabilities
  • Partner with Product on launch readiness packaging and pricing strategy
  • Deliver impactful launches that drive pipeline adoption and customer value

Enable Revenue Teams to Win

  • Equip Sales and partners with the tools messaging and confidence to win
  • Develop high-impact enablement assets (pitch decks battlecards demos)
  • Support strategic deals with tailored narratives and content
  • Lead the win/loss program and translate insights into action

Drive Market Intelligence

  • Own competitive intelligence and market insights
  • Influence product strategy with buyer needs trends and analyst perspectives
  • Support analyst relations (Gartner IDC Forrester Verdantix) and category positioning

Build Thought Leadership

  • Partner with Marketing to turn product innovation into compelling content
  • Contribute to website case studies webinars and thought leadership
  • Elevate our voice as a category leader in ESG and sustainability technology
  • Support campaigns that drive both demand and credibility

What were looking for:

  • 5 years in Product Marketing ideally in B2B SaaS
  • Experience supporting enterprise sales and complex GTM motions
  • Proven track record of successful product launches and GTM execution
  • Experience with multi-product platforms or ecosystems
  • SaaS pricing experience is a strong asset
  • ESG or sustainability knowledge is a plus
  • Exceptional ability to simplify complex topics into compelling narratives
  • Strong balance of strategic thinking and hands-on execution
  • Deep understanding of enterprise buyers and long sales cycles
  • Proven ability to influence cross-functional stakeholders
  • Excellent storytelling and communication skills
  • Comfort working with modern tools and AI (e.g. Gemini NotebookLM Gong)
  • Customer-obsessed and market-driven
  • Structured thinker with a strong point of view
  • Thrives in fast-paced evolving environments
  • Collaborative low-ego and impact-oriented

What we offer :

  • Join an early-stage well-financed company
  • Advance Novistos purpose of contributing to the sustainability of the economy environment and society by empowering companies to make better decisions and disclosures through our ESG data management software
  • Contribute your knowledge and insights to increase awareness and knowledge of sustainability
  • Generous health benefits
  • Flexible schedules
  • 4 weeks of vacation
  • Stock option plan


Required Experience:

Manager

Were looking for a Lead Product Marketing Manager to define how our multi-product platform shows up in the market shaping our story driving world-class product launches and enabling our go-to-market teams to win.This role sits at the center of Product Sales Customer Experience Marketing and Partner...
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Novisto's sustainability management software empowers global enterprises to create value from their ESG strategy, data, and reporting.

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