Email Marketing Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Email Marketing Manager 6 month FTC

We are recruiting for an experienced Email Marketing Manager to join our client team working directly within their Wealth Management and Digital Investing businesses to deliver clear customer-centric email comms through Salesforce Marketing Cloud.

We are looking specifically for someone with:

• Expert knowledge of Salesforce Marketing Cloud (SFMC) end-to-end campaign management

• Experience with email template design HTML/CSS coding and design tools (Photoshop Dreamweaver)

• Strong analytical skills using dashboards and reporting tools to measure engagement and commercial KPIs

• A proven ability to manage stakeholder demand and deliver flawless execution in regulated environments

• Experience of creating and managing test & learn programmes to drive business outcomes

LOCATION

Hybrid working experience that blends the positives of working alongside colleagues at our onsite locations together with working from home. That means youll work at an onsite location on fixed anchor days of the week for a minimum of two or three days a anchor days are dependent on location this is also flexible but could be London Northampton or Glasgow.

ROLE MISSION

As an experienced and expert Email Marketing Manageryoullelevate business results byleveragingdata technology and creativeexpertiseto deliver clear customer-centric marketing and deliver the daily strategic and tactical operations of the email channel understanding the end-to-end campaign management process within Salesforce Marketing Cloud while conforming to best practices and providing Quality Assurance.

Youllinfluence stakeholders using your technical emailexpertiseto ensure best practice is applied across Salesforce account set up template module creation and execution success. Working with agency partners and internal brand teamsyoullensure email template design is on-brand and fit for ownership of defining reviewing and updating control processes behind the design build and send of marketing emails including training Marketing Managers on Segregation of Duty Controls and continuouslyidentifyingimprovements to ensure flawless execution.

THIS ROLE IS RIGHT FOR YOU IF...

Yourea strategic thinker with strong ability to shape strategy and convert it into tactical execution. You have technical and specialised understanding of email marketing with hands-on experience in email platforms designtoolsand languages (Salesforce Photoshop Dreamweaver SharePoint HTML/CSS Coding).Youreskilled at applying excellent qualitative and quantitative analytical skills using dashboards and reporting tools to measure engagement and commercial KPIs.

Youresomeone who is creative and enthusiastic never content with the mediocre wanting to be first and with ambiguity and transformation someone who can thrive and inspire others in listen and engage with all levels of the organisation and genuinely believe in the power of ideas and solutions. Ideallyyoullhave Financial Services experience and understand how to navigate the internal workings of large regulated organizations through strong and meaningful stakeholder relationships.

ABOUT THE TEAM YOU WILL BE JOINING

Youll work collaboratively with key stakeholders across the Wealth Management Smart Investor and Plan & Invest businesses as part of the Wealth Management marketing team. Youll be responsible for managing email demand from these key stakeholders ensuring their needs are understood and met to help achieve their business goals.

Youllbuild strong working relationships acrossa number ofinternal teams including Brand Product Risk Finance Legal and Compliance teams.

As part of your roleyoullbe:

• Managing the email channel end-to-end delivering daily strategic and tactical operations including campaign management process within Salesforce Marketing Cloud conforming to bestpracticesand providing Quality Assurance
• Influencing stakeholdersusing technical emailexpertiseto ensure best practice is applied across Salesforce account set up template module creation and execution success in terms of build designlayoutand optimization
• Collaborating on email design working with agency partners and internal brand teams on email template design ensuring imagery is on-brand and fit for purpose for use in email journeys
• Monitoringmarket trends staying current with email trends in the wider market with a view to sharing insight or lessons with the team
• Managing data requirements briefing Targeting Team on data requirements and securing Demand & Planning resource to deliver data on time
• Scheduling and managing emailsthrough Air Traffic Control process ensuring on-time delivery
• Analysing and reporting applying excellent qualitative and quantitative analytical skills using dashboards and reporting tools to measure engagement and commercial KPIs against internal and external benchmarks providing detailed analysis and insight on Always On and campaign activity to inform and continuously improve future email communications
• Taking ownership of control processes definingreviewingand updating the control processes behind the design build and send of marketing emails for the Wealth Management and Digital Investing businesses including training Marketing Managers on Segregation of Duty Controls
• Delivering test & learn programmes creating and managing test & learn plans (email subject line testing content testing etc.) to drive business outcomes
• Managing prospecting databases creating and managing third-party prospecting databases including sign-up forms and registration emails
• Ensuring email resiliencemaintaininga robust email resilience communication plan that is regularly reviewed and tested
• Managing stakeholder relationships keeping stakeholders informed on all key milestones raising any issues ina timelyand rational manner with clear recommendations
• Using effective stakeholder managementto challenge ideas and decisions ensuring that businessobjectivesare met and aligned to marketing strategy
• Seeking continuous improvement embracing new ways of working to aid acquisitiontradingand retention of customers
• Ensuring compliance carrying out all activities in full compliance with regulatory requirementsEnterprise WideRisk Management Framework and internal Policies and Policy Standards

THE SKILLS AND EXPERIENCE THAT WILL HELP YOU BE SUCCESSFUL

Our successful candidate will be confident strategic and analytical withgreat communicationskills both written and a self-starter with strong and positive energy; someone who will work collaboratively with everyonewhollsupport them in delivering campaigns. Working across multiple projects at any given timeyoullhave strong time management organizational and prioritization abilitiesacquiredin a fast-paced deadline-driven environment.

The person we are looking for in this role will be someone who candemonstrateand evidence:

Essential email marketing & technicalexpertise:

• Technical and specialized understanding of email marketing with hands-on experience managing email campaigns from strategy through to execution

• Expert knowledge of Salesforce Marketing Cloud (SFMC) understanding the end-to-end campaign management process while conforming to best practices

• Experience with email platforms design tools and languagesincluding Salesforce Photoshop Dreamweaver SharePoint and HTML/CSS Coding

• Email best practices knowledge understanding of email technologies engagement trends and optimization techniques

• Template design and development experience ensuring imagery is on-brand and fit for purpose working with available components and templates
  

Analytical & reporting skills:

• Strong analytical capabilities ability to build data-driven insights using dashboards and reporting tools

• Commercial awareness understanding and appreciation of commercial consequences of marketing decisions

• Test & learn mindset experience creating and managing testing programs (subject line testing content testing etc.) to drive business outcomes

• Basic Excel skillsfor data manipulation and reporting

Stakeholder management & communication:

• Effective communication skills ability to listen interpret and articulate complex information relating to email optimization and performance to influence and guide senior leaderscolleaguesand external agencies

• Confident stakeholder management ability to challenge ideas and decisions to ensure businessobjectivesare met and aligned to marketing strategy

• Experience managing email demandfrom key stakeholders across multiple business areas

• Ability to navigate complex organizations understanding of how to work within large regulated environments and develop strong meaningful stakeholder relationships based on mutual respect

Project & process management:

• Time management skills ability to manage workload independently to hit all deadlines and appropriately communicate any risks

• Strong organizational skillsmaintainingaccurateproject recordscomplying withall control and regulatory requirements

• Attention to detailtrack recordof delivering results with strong attention to detail and reputation for consistent delivery

• Control and governance experience ability to take ownership of definingreviewingand updating control processes including training others on Segregation of Duty Controls

Strategic thinking & value-based marketing:

• Strategic capability ability to shape strategy and convert into tactical execution

• Command of modern marketing techniques applying customer segmentation techniques and value-based marketing principles

• Customer-first mindset experience in a customer-driven organization with desire to seek out and embrace new ways of working

Desirable experience:

• Financial Services industry experience understanding of the regulatory and commercial landscape

• Digital marketing experienceacross multiple channels

• Familiarity with collaboration toolssuch as JIRA Kanban boards and project management platforms

Personal attributes:

• Shows appreciation of commercial consequences of marketing decisions

• Creative and enthusiastic never content with the mediocre

• Comfortable with ambiguity and transformation

• Collaborative and believes in the power of ideas from all levels

• Can believe anything is possible with the right mindsets behaviours & capabilities

• Adaptable to changing requirements and technologies Strong problem-solving skills

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.