Demand Generation Manager (Marketing)
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Job Summary
Join TRG Screen: Building World-Class Teams. One Expert at a Time.
Are you ready to be part of a dynamic team at the forefront of subscription spend management innovation
At TRG Screen were not just redefining how organizations manage their subscription expenses were shaping the future of the industry. With cutting-edge solutions and a commitment to excellence we empower businesses around the globe to optimize their subscription investments and drive sustainable growth.
Join us in our mission to revolutionize subscription management and make a meaningful impact on the way businesses access and utilize critical information. At TRG Screen your talent and ambition will find a home where opportunities for growth and advancement abound.
About TRG Screen
TRG Screen is the leading provider of market data and subscription management technology and automation solutions tailored to the unique needs of financial institutions and legal firms. Our integrated suite of solutions includes market data and subscription spend management usage management compliance reporting and comprehensive managed services which hundreds of clients worldwide use to remove cumbersome and inaccurate manual processes and gain control over market data and subscription costs at scale. For more than 25 years TRG Screen has enabled businesses who rely on market data to monitor and strategically manage spending and usage of data and information services including market data research software licenses consulting and other necessary corporate expenses. TRG Screen solutions give decisionmakers full transparency into subscription spend and usage enabling them to proactively manage subscription costs at scale conduct more informed vendor negotiations improve governance and avoid unnecessary spending on these mission-critical business services. TRG Screen is headquartered in New York City with offices in Europe and Asia as well as a 24x7 client support center in Bangalore India.
TRG Screen is a portfolio company of Vista Equity Partners one of the worlds largest and most respected private equity firms.
TRG Screen are looking for a Demand Generation Manager to join our growing Marketing team. This is anopportunity for a strategic hands-on marketer who thrives on building from scratch and driving measurable pipeline impact within financial services.
As our first dedicated Demand Generation hire you will own our Account-Based Marketing (ABM) strategy while leading execution across key channels. You will be the architect of a repeatable ABM program that drives pipeline from named accounts equips our sales team with data-driven enablement and builds the reporting infrastructure to prove impact. This is a blank canvas role ideal for someone who loves to build learn and make a big impact as part of a small ambitious team.
Responsibilities
ABM Strategy
Design and execute tiered ABM programs (1:few and 1:1) targeting 50100 priority financial services accounts across new logo and whitespace opportunities
Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce
Define success metrics and develop campaigns-in-a-box including briefs assets and playbooks for seamless sales handoff Hands-On Campaign Execution
Brief and guide the creation of bespoke landing pages email sequences and webinars
Configure segments and workflows as needed (not full design or build ownership)
Coordinate geo-targeted plays and joint sales and marketing motions
Reporting & Analytics
Build dashboards to track ABM engagement signals meetings booked opportunities created and pipeline influence
Deliver clear reporting that demonstrates program ROI and informs ongoing strategy
Sales Enablement & Customer Marketing
Leverage Gong insights (with admin access) to identify patterns in objections wins and buyer behaviour
Develop pitch decks and email sequences informed by call data
Support customer marketing through nurture sequences for at-risk and expansion accounts
Coordinate ABM plays that bridge sales-qualified leads through to customer retention and upsell
Skills and Qualifications
3 years of experience in B2B SaaS demand generation or digital marketing with a proven track record of pipeline results in ABM or enterprise account programs
A strategic thinker who is equally comfortable rolling up their sleeves - you own the plan and execute it
Sales- credible: confident reviewing call recordings extracting insights and translating them into compelling content and sequences
Hands on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform
Strong communicator with the ability to collaborate effectively with small cross-functional teams
Fully remote-ready with a self-directed working style
Experience in financial services or data-driven B2B environments is a plus
Join TRG Screen and unlock your potential in an environment where innovation thrives opportunities abound and your contributions make a difference. We are an equal opportunities employer. We recognise and value the power of diversity in our workplace and are committed to being an employer of choice for everyone. We welcome and encourage applicants from all backgrounds. All applications for employment are considered strictly on the basis of merit.
At TRG Screen we understand that diverse and inclusive teams are not just beneficial they are essential to our success. We recognize that embracing diverse perspectives backgrounds and experiences fosters innovation enhances problem-solving capabilities and drives better business outcomes. By cultivating a culture of inclusion where every voice is heard and valued we empower our world class teams to thrive excel and drive positive change.
We are proud of our diverse workforce and are dedicated to creating a safe and welcoming environment for all employees. People from various ethnicities ages genders and abilities are encouraged to apply.
Required Experience:
Manager
Key Skills
About Company
Take control of market data costs with software, insights and expertise designed for big impact on your bottom line.
