CRM Executive
Job Summary
About the role:
As a CRM Executive you will be responsible for a large scale of different areas of CRM and its related activities including planning execution copywriting testing segmenting analyzing and ensuring high metrics across all customer journey points. This role is suitable for a flexible individual capable to succeed in performing multiple various tasks as well as to see a bigger picture of CRM while building customer journeys from the point of activation until churn. Reporting to the Head of CRM you will play a crucial part in formulating the overall CRM strategy for multiple markets. You will work closely with other CRM team members as well as the members of the marketing team and other departments to ensure a cohesive and effective approach to customer retention and CRM in general.
Whats in it for you:
Flat structure minimal bureaucracy.
Open ground to express ideas and strategies.
Opportunity to impact CRM KPIs and overall revenue numbers.
What youll do:
Maintaining the CRM calendar and taking part in planning of CRM campaigns and activities
Implementing and executing of the retention offers and promotions using appropriate systems in place
Testing sending and scheduling email and other channel campaigns to the customers using appropriate systems in place
Segmenting distribution lists based on campaign requirements
Providing regular reporting to the Head of CRM on the success of campaigns and activities
Liaising with relevant teams to ensure the smooth running of CRM campaigns
Analyzing competitors activities to identify opportunities and challenges
Monitoring analyze and report on campaign and CRM metrics
What we expect from you:
Previous experience in igaming
Fluency in Estonian and English (both written and spoken)
A customer-centric mindset you always keep the KPIs in focus and think from the customers perspective
A knack for writing engaging copy
Solid analytical skills with the ability to interpret and act on data insights
A collaborative team player who is also confident working independently
Highly organized with the ability to manage multiple projects and meet deadlines
Russian or German is a plus
What we offer:A low-bureaucracy environment built on trust autonomy and ownership
Competitive salary aligned with market benchmarks
Flexible working hours
Hybrid work model with a modern office in Ülemiste City and an office option in Cyprus
Wellbeing and sports compensation via Stebby including health insurance
Extra paid vacation days to support rest and long-term sustainability
Paid sick leave
Key Skills
- Junit
- Customer Service
- Freelancing
- Industrial Safety
- ACCA
- Arbitration
About Company
We are a dynamic group of companies established by a passionate group of blockchain and gaming enthusiasts.Our growing team consists of talented professionals working across the globe, with headquarters in Cyprus and a key office in Tallinn, with team members spread across the globe, ... View more