Analytics Director

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Analytics Director

Location: London Hybrid 2-3 days per week

About the role:

OLIVER is building a global studio across 15 markets to lead our clients organic social presence end to end from insight and ideation to creative and community.

As Analytics Director you will lead the analytics function behind that work. This is a strategic hands-on role focused on organic social measurement audience intelligence content performance and insightnot paid media the frameworks reporting and ways of working that help teams make better decisions improve creative output and give senior clients confidence in where tofocusnext.

You will set the direction for how analytics supports our clients organic social ecosystem across 15 markets. The focus is on building robust measurement frameworks scalable reporting clear governance and high-quality insight that informs channel strategy content planning creative optimisation and audience understanding.

Working closely with the studio team strategy and creative leads and senior stakeholders youll ensure data is used not just to evaluate work but to improve it. Youll also help build the analytics discipline: mentoring analysts setting standards and identifying where tools automation and AI can improve efficiency and unlock new capabilities.

Success in this role looks like:

• clear measurement frameworks used consistently across markets
• dashboards and reporting cadences that teams andclientstrust
• strong audience and content insights that shape strategy and creative decisions
• an analytics team producing thoughtful actionable work
• a client relationship where analytics is seen as a strategic partner

What you will be doing:

Strategic Analytics and Insight

• Define and evolve the measurement approach for our clients organic social activity across owned channels community and creator / influencer. Including KPI hierarchies success criteria and new ways of measuring effectiveness as platforms behaviours and content formats evolve
• Turn social performance data audience behaviour and cultural signals into strategic recommendations that shape content strategy channel priorities creative optimisation and ongoing test-and-learn approaches
• Lead competitive category and cultural intelligence to identify what is working where opportunities exist and how our client can stay distinctive and relevant

Reporting Audience Intelligence and Governance

• Oversee scalable dashboards reporting cadences and integrated performance views that give teams and clients clear actionable visibility across markets
• Oversee audience intelligence and content performance analysis to understand what resonates why it performs and how learnings should inform future content creative development and measurement
• Establish governance for organic social measurement including standards definitions taxonomies and reporting principles

Leadership and Client Partnership

• Lead mentor and develop analysts building capability in insight generation storytelling and consultative partnership
• Own the senior data and insight relationship with the clients brand team presenting frameworks findings and recommendations clearly to senior stakeholders
• Partner with strategy creative community and market teams to ensure analytics is embedded in planning decision-making and learning

Tools Automation and AI

• Own the analytics and social intelligence toolset across listening toolsand reporting environments includingTalkwalker Meltwater and data vizplatforms
• Identifywhere automationAI tools andsocial listening platformAI features can improve efficiency support analysis and enable new ways of working withappropriate humanoversight

What you need to be great in this role:

• Proven experience leadingorganic socialanalytics insight/social intelligence functionslikelywithina social agency in-house studio or integrated agency environment
• Strongexpertiseinorganic social measurement including owned social performance content analytics audience intelligence and creator/influencer
• A clear understanding of the difference betweenorganic social analyticsand paid media/performance marketing analytics and a genuine interest in the former
• Experience building measurement frameworks reporting structures dashboards and governance models for social programmes across multiple markets
• A track recordof turning data into strategic insight particularly around audience behaviour content effectiveness creative optimisation and channel strategy
• Experience mentoring analysts and raising the quality of insight work
• Confidence as a senior client partner able to influence decision-making and build trust with stakeholders
• Strong working knowledge of social analytics listening and data visualisation tools includingTalkwalker Meltwaterand dashboarding platforms
• Excellent communication skills and comfort using AI tools to improve workflow efficiency support analysis and trial new ways of working
• Experience in beauty personal care wellness or FMCG
• Experience working with global or multi-market brands including Dove or Unilever
• Familiarity with brand tracking sentiment analysis audience research methodologies and automated dashboard/reporting workflows
• Experience measuring creator or influencer content within an organic social context

Req ID: 16768

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.