Director, Marriott Bonvoy Ambassador Program
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Job Location:
Bethesda, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
4 days ago
Vacancies:
1 Vacancy
Job Summary
JOB SUMMARY
The Director Marriott Bonvoy Ambassador Programs is responsible for leading the design and development of the strategy and initiatives to support enhanced personalized services for our most valued members. This position will coordinate with a global team responsible for driving member engagement via new member experiences social channels pilot expansion of the service and member addition this position will seek to develop and refine the enabling procedures policies and technology and drive efficiency to improve services. This role may oversee the following areas:
- Ambassador Program Strategy & Execution
- Ambassador Program Definition & Insights
- Ambassador Program Initiatives
CANDIDATE PROFILE
Education and Experience
Required
- Bachelors degree in business administration Marketing Hospitality Management.
- 8 years of relevant experience in marketing or related function
Preferred
- Experience managing and defining transformational strategies for business units.
- Experience with loyalty strategy & program management within a matrixed organization.
- MBA
CORE WORK ACTIVITIES
Program Strategy & Execution
- Lead the development of the Ambassador Program strategy and roadmap to deliver personalized services and interactions.
- Develop new services and recognition efforts to better meet the needs of individual segments within the Ambassador member base.
- Tailor program services and strategies as appropriate to meet the local needs of Ambassadors.
- Monitor Ambassador customer lifecycle creating points of differentiation and identifying opportunities for improvement
- Partner with technology stakeholders to design and implement solutions to enhance the member and associate experience.
- Support other ad hoc requests for top members as needed
Program Definition & Insights
- Define the Ambassador program goals objectives key performance indicators (KPI) and program health reporting standards.
- Develop program standards to create consistent experiences and communications to share best practices around the world.
- Analyze member and associate sentiment to create action plans that improve KPI performance.
Program Initiatives
- Design proof of concepts to test Ambassador program enhancements supported by evaluation framework and business case assessments.
- Lead the implementation of new initiatives across key discipline partners to ensure a seamless experience for our most valued members.
- Evaluate new services and partnerships that extend beyond the hotel stay and generate new revenue streams for loyalty.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Director
Key Skills
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
