Demand Generation Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Posting Description:
The Demand Generation Marketing Manager is primarily responsible for the demand and lead generation campaigns for mass market fundraising and data intelligence with a focus on crafting and executing programs and then tracking and reporting on the results of the programs. The objective is to generate incremental pipeline. This role will be responsible for services and solutions that harness data to enable fundraisers to be more effective including data enrichment prospect research performance analysis and direct marketing.
Plan and Execute Best-in-Class Demand Programs:
- Develop marketing programs to generate demand from nonprofit organizations and manage pipeline opportunities in support of direct sales channel
- Reduce broad concepts and business strategies into structured programs and then execute and report on these programs and their success against target objectives
- Research develop produce and present comprehensive demand generation plans for short and long-term profitable growth
- Strategically utilize marketing tactics in a combined and integrated marketing manner -- including email web seminars calling campaigns live regional events social media search engine marketing and more to manage multi-touch campaigns
- Develop the campaigns execution steps content requirements reporting templates and supporting systems management
- Partner with product marketer to produce or source content to fuel demand programs
- Monitor and assess reach engagement market penetration and product positioning to develop or adjust demand generation plans to drive new pipeline
- Stay abreast of market trends through all available resources including trade publications 3rd party market reports direct customer contact and participation in industry conferences/expos/tradeshows
