Paid Ads Lead

Lagos - Nigeria

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

We are seeking a Paid Ads Lead to own and drive the paid marketing function within a fast-growing D2C brand. This is more than a campaign management role. You will architect paid media strategy take full ownership of revenue growth and blend data-driven precision with creative instinct to scale the business through digital advertising. If you are a performance marketer who thrives on ownership and knows how to turn ad spend into real business results we want to meet you.

Who are we looking for

You are a performance marketing specialist with at least 2 to 3 years of hands-on experience managing paid campaigns ideally within a D2C or e-commerce environment.
You are deeply fluent in Meta Ads and Google Ads and constantly exploring whats next on TikTok and other emerging channels.
You are data-driven to your core.
You dont guess; you test measure analyse and optimise.
You are a creative thinker who understands that great ads arent just about numbers. Theyre about storytelling visuals and messaging that stops the scroll.
You are a self-starter who thrives in fast-paced environments and takes full ownership without waiting to be told what to do.
You are commercially savvy. You understand ROAS CAC LTV and how paid media connects to the bigger business picture.
You are a collaborative team player who works cross-functionally with brand creative and analytics teams to bring campaigns to life.

Your Responsibilities

Campaign Management

You will develop execute and continuously optimise paid campaigns across Meta (Facebook and amp; Instagram) Google Ads TikTok and other relevant channels.
You will implement advanced audience targeting bidding strategies and budget allocation to drive maximum ROAS.
You will run ongoing A/B tests on creatives copy audiences and formats to consistently improve performance.

Revenue Ownership

You will take full ownership of revenue growth from paid channels across all markets.
You will align paid ad strategies with overall business goals to maximise profitability and efficiency.
You will continuously identify opportunities to scale whats working and cut what isnt.

Creative Strategy and amp; Collaboration

You will develop a paid creatives strategy working closely with the brand and design teams to produce ads that are compelling on-brand and conversion-optimised.
You will identify high-performing ad formats visual styles and messaging angles that drive engagement and results.

Data Tracking and amp; Reporting

You will own data analytics across all paid channels ensuring every decision is backed by solid data.
You will implement and manage tracking tools including GTM Meta Pixel GA4 and attribution models to measure campaign effectiveness.
You will update the ad performance dashboard regularly and prepare monthly reports with clear insights and strategic recommendations.
You will share performance learnings with cross-functional teams to elevate the overall marketing effort.

What Success looks like

Consistent improvement in ROAS across Meta Google and TikTok campaigns quarter-on-quarter.
Paid channels become a reliable scalable revenue driver contributing meaningfully to overall business revenue targets.
A/B testing cadence is established with at least 2 to 3 experiments running at any given time feeding a continuous optimisation loop.
Full attribution is in place. Every naira spent is tracked measured and accounted for.
Monthly performance reports delivered on time with actionable insights that influence broader marketing strategy.
Cross-functional relationships with brand and design teams are strong resulting in faster creative turnaround and higher-quality ad assets.

To be considered for this role you should have

2 to 3 years of experience in paid media marketing with a strong preference for D2C or e-commerce brands.
Proven track record managing large-scale campaigns on Meta Ads Google Ads and TikTok Ads.
Strong proficiency in Google Analytics (GA4) Facebook Ads Manager and attribution modelling.
Deep understanding of performance marketing metrics including ROAS CPA CTR and LTV and how to move them.
Experience developing creative ad strategies and collaborating with content and design teams.
Demonstrated ability to manage budgets effectively and allocate spend for maximum ROI.
Experience with tracking implementation tools such as GTM Meta Pixel and GA4.
Experience with AI-driven ad optimisation tools or automation platforms is a plus.

Challenges you may face in this role

Managing multiple campaigns across different channels and markets simultaneously demands strong prioritisation and focus.
Balancing creative ambition with performance rigour. Not every great-looking ad will convert and tough calls will need to be made.
Navigating the constantly shifting landscape of platform algorithms ad policies and audience behaviour.
Influencing creative direction without direct authority.
Collaboration and communication will be everything.

The Goodies

Competitive salary and benefits package.
Real ownership. This is not a supporting role; you will lead and shape paid media strategy from day one.
Opportunity for learning growth and staying at the cutting edge of digital advertising.
A collaborative high-energy team that values ideas initiative and impact.
A supportive work environment where your wins are celebrated and your development is invested in.

We are seeking a Paid Ads Lead to own and drive the paid marketing function within a fast-growing D2C brand. This is more than a campaign management role. You will architect paid media strategy take full ownership of revenue growth and blend data-driven precision with creative instinct to scale the ...