Marketing Executive

Taipei City - Taiwan

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Marketing Executive (Digital & Exhibition Marketing)
行銷專員數位與展覽行銷

This role is based in Dah Toong Liing Economic & Trade Plaza.

This role is focused on hands-on execution across digital marketing and exhibition campaigns. You will work closely with the Marketing Manager to deliver high-quality marketing outputs for multiple B2B exhibitions.

Key Responsibilities:

Digital Marketing Execution

Execute digital campaigns across Meta LinkedIn and Google Ads
Manage and update website content (WordPress)
Support SEO-driven content and landing page updates
Assist in email marketing (EDM) setup and execution

Content & Creative Production

Create marketing visuals using Adobe tools (Photoshop Illustrator InDesign)
Support video editing and basic on-site shooting when needed
Develop social media content (LinkedIn Facebook Instagram) aligned with campaign goals

Event & Campaign Support

Support promotion of exhibitions conferences and workshops
Assist in seminar/webinar execution (agenda updates materials coordination)
Coordinate with internal teams and external partners for campaign delivery

Data & Performance Tracking

Monitor campaign performance using GA4 and platform dashboards
Support reporting and basic data analysis
Identify areas for improvement in campaign execution

Operational Excellence

Ensure accuracy and consistency across all marketing materials
Manage timelines and deliverables across multiple projects
Execute tasks with strong attention to detail and reliability

此職位以行銷執行為主負責數位行銷與展覽推廣的日常操作並與 Marketing Manager 密切合作確保各項行銷專案順利落地

工作內容

數位行銷執行

操作與優化 MetaLinkedInGoogle 廣告投放
維護與更新官網內容WordPress
協助 SEO 內容與活動頁面更新
協助 EDM電子報規劃與發送

內容與視覺製作

使用 AdobePhotoshop / Illustrator / InDesign製作行銷素材
支援影片剪輯與基礎拍攝活動或社群素材
規劃與產出社群內容LinkedIn / Facebook / Instagram

展覽與活動行銷支援

協助展覽論壇與研討會之推廣執行
支援線上實體活動流程與內容更新
與內部團隊及外部合作夥伴協作

數據與成效追蹤

使用 GA4 與廣告後台追蹤成效
協助製作報表與基本數據分析
提出優化建議以提升行銷效益

執行與營運能力

確保所有行銷素材品質與一致性
管理多專案時程與交付
細心穩定具備高度執行力

Qualifications :

Requirements

13 years of experience in marketing digital marketing or related roles
Hands-on experience with:
- Meta Ads / LinkedIn Ads / Google Ads
- Adobe design tools
- WordPress
Basic video editing skills (Premiere Pro CapCut or equivalent)
Good English proficiency (reading & writing required)
Familiar with GA4 or similar analytics tools
Strong execution ability with attention to detail
Basic understanding of marketing messaging and copywriting
Comfortable using AI tools in marketing workflows

Nice-to-Have

Experience in B2B marketing or exhibitions
Familiar with Power BI or dashboard tools
Experience managing multiple campaigns simultaneously
Understanding of SEO and content marketing
Experience working with international teams

Preferred Personality

Reliable and detail-oriented
Proactive with a sense of ownership
Able to work in a structured fast-paced environment
Willing to learn and improve continuously
Practical thinker with a problem-solving mindset

必備條件

13 年行銷或數位行銷相關經驗
熟悉以下工具或平台
- Meta / LinkedIn / Google 廣告
- Adobe 設計工具非僅 Canva
- WordPress熟 Elementor 加分
具備基本影片剪輯能力如 Premiere / CapCut
英文具備基本工作能力讀寫為主
熟悉 GA4 或其他數據分析工具
細心執行力強能穩定完成任務
具備基本行銷與文案概念
能將 AI 工具應用於行銷工作

加分條件

B2B 或展覽產業經驗
熟悉 Power BI 或數據儀表板
多專案管理經驗
SEO 或內容行銷經驗
跨國團隊合作經驗

性格特质

細心負責任做事穩定
具備主動性與責任感
能適應節奏快且有系統的工作環境
願意學習與持續成長
具備實務導向與問題解決能力

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at .

Our benefits include:

Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
Time out: annual leave and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from plus company funded private medical cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance mental health first aiders and more
Recognition for great work with global awards and kudos programmes
As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Remote Work :

Employment Type :

Full-time

Marketing Executive (Digital & Exhibition Marketing)行銷專員數位與展覽行銷This role is based in Dah Toong Liing Economic & Trade Plaza.This role is focused on hands-on execution across digital marketing and exhibition campaigns. You will work closely with the Marketing Manager to deliver high-quality marketing...