Sr. Staff Product Marketing Specialist – Solution Marketing

The Solution Marketing team is responsible for driving Global EE solution GTM support and creating regional EE solution. He start from market size TAM/SAM/SOM analysis and consider ROI of solution by working with SAL and TAA to create MRD & SRD. The solution better maximizing PPB by crossing  EP&C AMS Power and HPC products and create eBOM for solutions. And co-work with System Solution Team or external partners for solution build up. And cooperate with Channel marketer for NSI launch and GTM plan.

In the Taiwan region the Solution Marketing Manager acts as the key regional lead for solution strategy solution definition solution enablement and field execution ensuring alignment with SAL and UX management expectations with no surprises.

Responsibilities:

1. Market & Opportunity Analysis

• Analyze regional market trends customer pain points and SAM/CAGR/LTV projections aligned with SAL 5year plans.
• Conduct competitive analysis for target BOMs PPB and competing solutions.
• Work with PG BI TAA SAL and distributor teams to gather insights and define solution gaps and opportunities.
• Identify highvalue use cases in industrial building automation energy HVAC security and related segments.

2. Solution Planning & Proposal (Stage III)

• Lead regional proposal creation: solution block diagrams architecture specs unique selling points (USP) MRD/SRD preparation and PPB alignment.

• Collaborate with SST/IDH on feasibility cost timeline and NSI (Nonstandard Items) requirements.
• Drive crossfunctional reviews with PG SAL BI and TAA.

3. Solution Development & Go/No-Go (Stage IIIV)

• Coordinate with UX/SAL top management for regional go/nogo decisions.

• Support solution development by SST/IDH including design validation resource assignment and timeline tracking.
• Align solution deliverables with SAL GTM requirements.
• Own NSI definition support package (L1L3) and launch readiness.

4. GTM Strategy & Execution

• Build and execute regional GTM plans for Solutions and NPIs.
• Develop solution messaging value propositions application examples and positioning aligned with global Solution Marketing.
• Partner with channel marketing to support massmarket GTM and distributor readiness programs (webinars trainings MARCOM caravans MIM incentives).

5. Customer Distributor & Partner Engagement

• Present solutions at distributor offices and customer workshops.
• Support technical engagement with ecosystem partners (IDH ISV module vendors OEMs).
• Work closely with sales teams to generate early opportunities and influence design-ins.

6. Collaterals Training & Evangelism

• Create solution Go-Bags block diagrams web content and sales kits.
• Provide internal & external training on solution features competitive advantages and applications.
• Promote solutions as the regional Subject Matter Expert (SME).

7. KPI Tracking & Market Feedback

• Measure solution impact funnel progress and DI (direct/indirect impact) using CRM and BI dashboards.
• Collect customer feedback competitor intelligence and PG insights for continuous improvement.

Qualifications :

• Bachelors degree in Engineering Business or a related field
• 8 years of experience in business development marketing or technical sales
• Strong understanding of Robotics Industrial Automation Building Automation Energy or broader embedded markets.
• Proven ability to follow up on leads and develop relationships in the field.
• Strong strategic thinking analytical and communication skills.
• Ability to work effectively in a matrixed cross-functional environment.

Additional Information :

• Role expected to align all SAM Solutions G2M with SAL and UX leadershipno surprises in execution.
• Hybrid collaboration model with matrix reporting across PG UX and regional SAL.
• Travel to customers distributors and regional events as needed.

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. As the industrys leading expert in embedded processing with unmatched quality and system-level know-how we have evolved to provide scalable and comprehensive semiconductor solutions for automotive industrial infrastructure and IoT industries based on the broadest product portfolio including High Performance Computing Embedded Processing Analog & Connectivity and Power.
 
With a diverse team of over 21000 professionals in more than 30 countries we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable power-efficient solutions today that help people and communities thrive tomorrow To Make Our Lives Easier.     
 
At Renesas you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers evolving needs and help make peoples lives easier safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system including the remote work option and Employee Resource Groups will help you excel from the first day.    

Are you ready to own your success and make your mark  

Join Renesas. Lets Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation disabilities military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in-office days are Tuesday through Thursday for innovation collaboration and continuous learning.

Remote Work :

No

Employment Type :

Full-time