Manager, Content Marketing, SEA

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide including Brex Rippling Navan Qantas SHEIN and many more with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.

Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and youre motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.

Youre humble and collaborative; turn zerotoone ideas into real products and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here youll tackle complex highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you lets build whats next.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the companys growth and success.

What youll do

Our Content Manager SEA will play a critical role in planning developing and delivering high-impact content across paid media case studies account-based marketing (ABM) campaigns field marketing and thought leadership channels. Youll craft compelling narratives that position Airwallex as an innovator partner of choice and market leader for B2B audiences across the region. Your work will drive awareness engagement and preference for Airwallexs solutions by creating and localising a diverse range of contentincluding case studies (both written and video) campaign assets and executive bylines.

You will work closely with marketing product commercial and design teams as well as external partners to ensure content strategy is aligned with business priorities and local market nuances. This is a unique opportunity to build Airwallexs content engine in SEA shaping the voice of our brand and accelerating our growth in the region.

Responsibilities:

• Develop and execute a holistic content strategy for the SEA region supporting paid media campaigns ABM initiatives field marketing activations and thought leadership efforts.

• Manage the creation curation and localisation of campaign assets across various formats (ad creatives landing pages emails event collateral whitepapers blog posts webinars etc.)

• Own the development and production of impactful customer case studies and testimonials (written and video) working with clients and internal teams to showcase Airwallexs value and business impact.

• Partner with field marketing leads to create tailored content for in-person and virtual events executive roundtables and workshops.

• Drive the creation and amplification of thought leadership contentincluding executive op-eds research reports market insights blog posts and video seriesto position Airwallex as a trusted authority and influencer in fintech.

• Support the production of high-performing ad and ABM creatives partnering closely with digital design and performance teams to ensure alignment on messaging and optimization for conversion.

• Maintain a strong understanding of market trends customer challenges and competitor messaging to ensure Airwallex content stays relevant differentiated and engaging.

• Collaborate with commercial and product teams to distill complex solutions into accessible persuasive content for diverse B2B audiences.

• Oversee content calendar management ensuring timely and coordinated execution of campaigns launches and field marketing activities.

• Track and analyse content performance using insights to drive continuous improvement and demonstrate ROI.

• Manage freelance writers agencies or video producers as needed for scalable content execution.

Who you are

Were looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have but are not mandatory.

Minimum qualifications:

• 5 years experience in content marketing editorial communications or related roles within a B2B fintech or technology environment.

• Demonstrable experience creating content for paid media ABM field marketing and thought leadership campaigns.

• Track record of managing the end-to-end production of customer case studies including video formats.

• Experience working cross-functionally with commercial product and design teams on integrated marketing initiatives.

• Excellent writing editing and storytelling skills; able to adapt tone and style for different audiences and formats.

• Strong project management skills with experience managing editorial calendars and multiple production workflows.

• Analytical mindset comfortable using performance data to drive content improvements and demonstrate impact.

• Bachelors degree or equivalent in Marketing Communications Journalism or a related field.

• Excellent fluency in English (written and verbal).

Preferred qualifications:

• Track record of working in or with high-growth start-ups or tech companies

• Familiarity with SEA markets and local content nuances

• Fluency in additional SEA languages

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

Required Experience:

Manager