Product Marketing Manager Engineering Software

About the Role 

We are seeking a results-driven Product Marketing Manager to lead go-to-market strategy positioning and growth for our engineering software products including CAD design and simulation solutions. This role is designed for a marketer who understands technical buyers and excels in transactional high-volume sales models including e-commerce. 

You will play a critical role in driving product adoption and revenue by crafting compelling messaging optimizing digital buying journeys and enabling scalable go-to-market motions that support engineers designers and technical decision-makers purchasing software online and through direct sales/channel efforts. 

Key Responsibilities 

Product Positioning & Messaging 

• Own positioning value propositions and messaging for CAD and simulation products across web e-commerce and digital channels. 

• Translate technical capabilities into clear outcome-driven messaging that resonates with engineers and technical users. 

• Develop persona-based messaging for different stages of the self-serve buyer journey from discovery to purchase to expansion. 

• Ensure consistent messaging across marketing campaigns product experiences and customer touchpoints. 

Transactional GTM & E-Commerce Enablement 

• Own the end-to-end go-to-market strategy from planning through execution aligning teams driving delivery and ensuring successful launches. 

• Drive go-to-market strategies optimized for transactional sales motions including online trials subscriptions and direct purchase. 

• Partner with Product Marketing Sales and Customer Success to optimize pricing packaging promotions and conversion rates. 

• Support product launches and feature releases with clear digital storytelling in-product messaging and conversion-focused assets. 

• Analyze funnel performance and customer behavior to identify opportunities to improve acquisition activation and retention. 

Market & Customer Insights 

• Conduct market customer and competitive research focused on engineering software buyers and evolving purchasing behaviors. 

• Identify trends in CAD and simulation adoption licensing models and online buying preferences. 

• Use insights to inform messaging pricing strategies and GTM experimentation. 

AI-Enabled PMM & Performance Metrics 

• Leverage approved AI tools to accelerate research improve PMM team metrics and scale messaging across multiple products. 

• Define and track PMM performance metrics tied to funnel conversion adoption retention and revenue impact. 

• Enable the broader product marketing team with reusable templates frameworks and playbooks that support fast-moving product portfolios. 

Cross-Functional Collaboration 

• Partner closely with Product Management to align roadmap priorities with customer needs and market demand. 

• Collaborate with Marketing Sales and Customer Success to ensure GTM execution supports acquisition expansion and retention goals. 

• Work with Customer Success and Support to incorporate user feedback and adoption insights into messaging and lifecycle marketing. 

Qualifications :

• 3-5 years of experience in product marketing for B2B or prosumer software ideally in engineering CAD simulation or technical tools. 

• Proven experience supporting transactional or self-serve sales models including e-commerce or product-led growth motions. 

• Strong understanding of digital buying journeys pricing and packaging and conversion optimization. 

• Ability to translate complex technical functionality into simple compelling customer value. 

• Experience using data and analytics to inform messaging GTM decisions and performance measurement. 

• Comfortable operating in fast-paced high-volume product environments with frequent releases. 

Preferred Skills 

• Experience marketing CAD simulation or engineering productivity software. 

• Familiarity with subscription models freemium strategies or usage-based pricing. 

• Exposure to in-product messaging onboarding and lifecycle marketing. 

• Experience partnering with Sales and Customer Success teams in transactional environments. 

• Strong collaboration and communication skills with both technical and non-technical stakeholders. 

Additional Information :

Qualified applicants will be asked to complete a 30-minute online assessment as a part of your application. The official working time zones are EST for US employees and CET for EMEA employees.

Revalize designates standard working hours as 8:00 am to 5:00 pm Eastern Time (ET) for employees based in the United States and 08:00 to 17:00 Central European Time (CET) for employees operating within the EMEA region.

Revalize is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics. Revalize participates in the E-Verify program in certain locations as required by law.

The compensation offered to the successful candidate will be based on a variety of factors including but not limited to the candidates work experience education and licenses work-related training key skills the core duties of the role and its associated responsibilities additional benefits offered and the location where the work will be performed. All fulltime (30 hours) employees are eligible for PTO Sick and Parental Leave; Medical Dental and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program.

This is a full-time bonus eligible position.  Base Salary is one part of our competitive total compensation and benefits package and is determined using a range. The listed compensation range represents our good faith estimate for this position and represents the range for new hire salaries across all U.S locations. Please note that the salary information is a general guideline only.

Qualified applicants will be asked to complete a 30 minute online pre-employment assessment as part of the recruitment process. 

Remote Work :

No

Employment Type :

Full-time