Director of Product Management – Digital Marketing & Automotive Insights Remote
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Posted on:
12 hours ago
Vacancies:
1 Vacancy
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Job Summary
We are looking for an experienced Director of Product to lead execution of data drivenmarketing products with an emphasis on automotive insights loyalty analytics and audience solutions for digital marketing agencies. You will guide a portfolio of products that help OEMs lenders dealers agencies and marketers understand consumer behavior target audiences more effectively and make smarter decisions using automotive market intelligence.
You bring deep automotive industry expertise knowledge of digital marketing technologies and data ecosystems and experience building successful marketing products.
Responsibilities
Product Strategy & Vision
- Partner with Marketing Business GM to define and lead the strategic product roadmap for automotive marketing analytics loyalty studies and digital marketing audience generating products.
- Identify market opportunities and emerging trends across automotive consumer behavior and performance marketing.
- Develop long-term product vision aligned with our goals and revenue targets.
Product Development & Execution
- Lead end-to-end product lifecycle: discovery requirements prioritization develop launch and iteration.
- Collaborate with engineering data science analytics UX and marketing teams to deliver high performing scalable products.
- Ensure product solutions incorporate accurate automotive data segmentation models loyalty measurement methodologies omnichannel audience activation workflows and measurements.
Market & Customer Engagement
- Work with automotive OEMs dealerships digital marketing agencies and enterprise accounts to understand needs and use cases.
- Represent the product suite externally through customer meetings industry events and solution demos.
- Translate customer feedback into applicable product requirements.
Leadership & Cross Functional Collaboration
- Mentor product managers and foster a culture of innovation and data driven decision-making.
- Partner with Technology Sales Operations and Marketing to lead product adoption go to market strategies and training.
- Align teams around KPIs such as revenue growth customer retention product engagement and market expansion.
Qualifications :
- 10 years of experience in product management with at least 5 years in a leadership role.
- Experience in the automotive industry (OEM dealership aftermarket auto data or related fields).
- Experience with digital marketing including AdTech martech audience segmentation DSPs CDPs and media activation.
- Experience building data analytics or research products (automotive statistics loyalty metrics consumer insights).
- Experience in defining product requirements mapping customer journeys and managing complex technical roadmaps.
- Experience translating technical concepts to nontechnical audiences.
- Experience collaborating with engineering analytics and data science teams.
Preferred Qualifications
- Experience with automotive loyalty modeling retention and conquest analysis and market share measurement.
- Knowledge of privacy regulations (GDPR CCPA DPPA) and compliant audience data workflows.
- Background working with APIs identity resolution location data or largescale consumer datasets.
- MBA or advanced degree related to business marketing or data analytics.
Additional Information :
Benefits/Perks:
- Great compensation package and bonus plan
- Core benefits including full medical dental vision and matching 401K
- Fully remote environment
- Flexible time off including volunteer time off vacation sick and 12-paid holidays
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward and recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Our compensation reflects the cost of labor across several U.S. geographic markets. We have listed the base pay range for this position above. Within this range we determine pay based on factors like work location job-related experience and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion color sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
#LI-Remote
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, ... View more
