Campaign Marketing Executive

Were The Branding People a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy strategy into creative work and creative work into measurable impact.

Our partners are scaling fast and performance-driven growth is more important than ever. If youre a Media Buyer who can turn data insights and creative strategy into high-impact campaigns that capture attention and drive measurable results youll fit right in.

What Youll Be Crafting

• Plan execute and optimize performance marketing campaigns across digital platforms focused on lead generation and sales.

• Conduct market and competitor research to identify trends opportunities and insights that inform campaign strategies.

• Strategize campaign concepts targeting and messaging to maximize ROI and achieve business objectives.

• Monitor and analyze campaign performance (CPA ROI key metrics) making data-driven recommendations for continuous improvement.

• Write high-converting ad copy including captions subtitles and creatives aligned with campaign goals.

• Proactively communicate ideas updates and results with the team to ensure alignment and smooth execution.

• Manage campaign workflows including delegating tasks to VAs and ensuring timely delivery.

• Leverage AI tools to support copywriting ideation and creative production.

• Collaborate closely with internal stakeholders to ensure campaigns align with broader business objectives.

Your Superpowers

• 23 years of experience in performance marketing media buying or digital campaign management.

• Strong understanding of campaign planning execution and optimization (CPA ROI performance tracking)

• Proven ability in copywriting for ads and marketing campaigns.

• Analytical mindset with experience in market research and competitor analysis.

• Fluent in both Mandarin and English with strong communication skills for stakeholders collaboration and reporting.

• Strong ownership mindset critical thinking ability and adaptability in a fast-paced agency environment.

• Flexibility to put in extra hours when necessary to meet campaign deadlines or urgent optimization needs.

• A genuine passion for driving business growth and creating measurable impact through well-executed advertising strategies.

What Youll Get Here

• Freedom to Work from Anywhere
  Remote flexibility that empowers deep work and creative flow.

• Upskilling That Actually Changes You
  Workshops coaching and exposure to brands across SEA with real learning and real growth.

• Lucrative Pay That Reflects Value
  Competitive salary packages designed to reward excellence not just attendance.

• Health & Wellness Support
  Benefits that keep your mind sharp and your energy sustainable.

• People Who Want You to Win
  A driven team that collaborates questions builds and celebrates progress.

• Plus More Because Were Still Growing
  We refine improve and innovate constantly. You grow as we grow.