Associate Director- Programmatic

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of our Global Operations Centre (GOC) you will partner with teams across the U.S. Europe and Asia to deliver high-performance programmatic media solutions across multiple DSPs and channels.

You will lead strategy execution and optimization of display video native CTV and emerging programmatic formatsensuring global best practices are upheld while tailoring strategies to local market needs. This is a role for a programmatic expert who thrives at the intersection of data technology and media activation.

Skillset requirement:

Programmatic Strategy & Leadership

• Serve as the global lead for programmatic activation across all buying platforms.
• Develop strategies that leverage audience targeting contextual intelligence and dynamic creative optimization (DCO).
• Represent GOC in all programmatic-focused agency/market interactions ensuring flawless communication and delivery.

Campaign Activation & Optimization

• Oversee setup QA optimization and pacing of campaigns across DV360 The Trade Desk Amazon DSP Yahoo DSP and other platforms.
• Implement structured testing across formats creatives and bidding strategies.
• Optimize toward CPA ROAS reach or other KPIs using both manual levers and automated bidding.

Data Measurement & Insights

• Partner with analytics teams to build custom dashboards and reporting frameworks.
• Apply multi-touch attribution brand lift studies and incrementality testing to evaluate performance.
• Ensure consistent taxonomy naming conventions and tracking across markets.

Stakeholder & Partner Management

• Collaborate with market teams creative partners and platform reps to drive programmatic innovation.
• Guide local markets in adapting global programmatic playbooks while allowing for regional flexibility.

Operational Excellence

• Design SOPs for campaign workflows QA and optimization standards.
• Ensure compliance with brand safety viewability fraud prevention and privacy regulations.
• Lead integration of automation tools AI optimizers and API-based workflows.

Team Leadership

• Manage and mentor a team of programmatic traders and specialists fostering growth in emerging areas like CTV and programmatic audio.
• Encourage certification completion (e.g. DV360 The Trade Desk Edge Academy Amazon DSP).

Innovation & Growth

• Identify new inventory data partners and technology opportunities to expand programmatic capabilities.
• Lead tests on new formats such as AR-enabled display retail media programmatic and shoppable video.

What Were Looking For

• 8 years in digital marketing with a strong focus on programmatic media.
• Hands-on expertise in DV360 The Trade Desk Amazon DSP and other major buying platforms.
• Strong understanding of data onboarding audience segmentation and DMP/CDP integrations.
• Experience managing large budgets across multi-market multi-channel programmatic campaigns.
• Proficiency in Excel Google Sheets and data visualization/reporting tools.
• Demonstrated ability to train and scale high-performing teams.
• Analytical solution-oriented mindset with excellent communication skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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