Music is Universal
Its the passionate and dedicated team at Universal Music who help make us the worlds leading music company. From A&R to finance legal to digital sales to marketing Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
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We will always seek to make appropriate adjustments to recruitment workplaces and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards including alternatives to the online form or to disclose a neurocognitive condition please email
Working closelywith theVP International theCatalog Manager is responsible for overseeing andplanningthe release ofSpinefarm Music Groupcatalogprojects both physically and digitally from inception to completion.In This positionwill be about creating and marketing the optimum physical and digital pieces from the extensive Spinefarm Music Group catalog and working with current and legacyartistsandmanagerstosuccessfullyplan and releasere-issues and capitalize on artists current activities as well as provide fans with long-wanted gems.
You will initiate plan and coordinate the projects that you are assigned from inception to release in full and help to manage the development ofeach artist and their releasesalong with yourother marketingand productioncolleagues both in the UK and in other main Spinefarm offices in the US and Germany.
This role will cover a roster of mainlyrock metal punk and countryUK and international artists but given the diverse roster ofSpinefarm Music Group you will be expected to take on and/or oversee projects from a broad range of musical genres. You will report to theVP Internationaland also work closely with theproduction team and Label Head.
The B Side: Skills & Experience
Be Organised
Prepare a timeline and marketing plan for each project in conjunction with Label Head and project teamwhile working closely with the artist and their management for alignment
Maintain an up-to-dateProductionMarketing & Promo budget on each project ensuring the budget is in line with approved marketing fund or spend
Liaise with artist management and the internal sales teamon retail sales initiatives
Liaise with theMarketing Managerstobe included in new releasecampaign planning meetings for active projectsand plugging in existing catalog product into plans for maximum visibility and turnover
Create concepts for box sets collectible product re-issuesandwork with artists/managers and production tosee them through from concept to reality
Be Analytical
Prepare and send regularproject updates on all active projects highlighting key performance stats and milestones
Work with the global stock team to trackand keep catalog on hand inefficient profitable numbers using salesand inventorydata
Closely monitor project performance on DSPs and social platforms usingPiASs suite of data tools and working closely with the Data Analyst and Sales & Streaming team and work with the team on re-pitching any projects with significant upward momentum
Where relevant commission the UK Insight Team for artist audience insight and liaise closely withPiASs Data Analyst on streaming and audience data insights
Be Collaborative
ForcurrentSpinefarmsignings ensure theresponsibleA&R is kept closely informed of allcatalogrelease plans meetings budgets timelines and creative direction
Liaise with Production to ensure releases are properly set up and all assets (audio artwork label copy) are submitted in the correct formats and in a timely manner
Liaise with International Marketing team to keep them up to date on the progress of allcatalogprojects
Liaise with the digital marketing team and artist management on creative ideas for the artists online and social media presence influencer campaigns D2C store website and asset creation ensuringSpinefarmdigitalcatalogcampaigns always incorporate the latest innovations formats and platforms to connect artists with audiences and artist website and social media remain up-to-date and onmessage at all times
Update the Sales & Streaming team on all project developments and supplying them with the tools they need to best sell ournew catalogproducts e.g. POS/exclusives/D2C bundles/artwork and accurate sales notes
Be Creative
Working with our insights and data develop creative marketing strategies and partner pitches for your artists
Work with artists and managers as required to come up with an agreed creative direction including but not limited to video commissioning artwork commissioning photo shoots launch/listening event concepts social media content and digital asset creation
Plan creative concepts for campaign advertising where relevant briefing external media agencies and the internal digital media agency (Deviate/CRM etc.) regarding delivery of ads and artwork for TV outdoor print and digital campaigns
Develop ideas for creative brand partnerships to support creative marketing ideas that you have developed.
PersonSpecification
Necessary
Demonstrable experience in acatalogmarketingrole within a record label or artist/label services company
In-depth understanding of the release and production process for both digital and physical releases
Strong network of culturally-relevant marketing and creative contacts
Excellent communication skills written and verbal
Excellent organisation skills and attention to detail
Efficient and able to work independently to a high standard
Highly organised
The ability to learn quickly and use own initiative
Ability to remain calm when working under pressure and to deadlines
Flexible and able to prioritise a large workload
Hard working and enthusiastic team player
Self-motivated with the ability to deal with the routine tasks as well as the more challenging aspects of the role
Passion for UK and USrock metal punk and country rock music
Passion for contemporary culture and creative work relevant toSpinefarms roster e.g. artwork and packaging design photography music video lighting design event concepts
Desirable
Direct experience of digital marketing and social media strategy
Creative skills such as digital asset creation editing Photoshop Powerpoint
An established contact network within the UKrock metal and/or countrymusic scene
Flexibility to attend concerts and festivals as needed beyond normal office hours
Bonus Tracks: Your Benefits
Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
InterestFree Season Ticket Loan
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)
Just So You Know
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However the business operates in an environment that demands change and the jobholders specific responsibilities and activities will vary and develop. Therefore the job description should be seen as indicative and not as a permanent definitive and exhaustive statement.
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