Digital Asset Management Lead

The DAM Leadis responsible forthe overall governance administration and continuous improvement ofEnovis enterprise digital asset management platform.

This role partners closely with marketing creative product legal and IT teams to ensure digital assets are managed effectively throughout their lifecycle and integrated with the broader marketing technology ecosystem. The role alsoestablishesglobal standards for asset organization metadata permissions and workflows to support efficient content operations and brand consistency.

Success in this role requires both strategic leadership and hands-on platform management with a focus on building scalable governance frameworks and improving asset accessibility and reuse across the organization.

Key Responsibilities

Enterprise DAM Strategy & Governance

• Develop and lead the strategy forEnovis enterprise digital asset management ecosystem.

• Establish governance frameworks operational standards and best practices that guide how assets are created managed distributed and retired across global teams.

• Ensure consistent brand asset governance and asset usage standards across regions and business units.

• Partner with marketing leadership to align the DAM platform with global content operations marketing campaigns and product launches.

Metadata Architecture & Taxonomy

• Design andmaintainthe enterprise metadata architecture and taxonomy that supports scalable asset organization and discoverability.

• Develop controlledvocabularies tagging standards and metadata schemas that ensure assets are consistently categorized and searchable.

• Continuously evaluate and refine metadata standards and search functionality to improve asset discoverability and usability.

Asset Lifecycle Governance

• Define and manage policies governing the full lifecycle of digital assets from ingestion and approval through distribution archival and retirement.

• Establish standards for asset versioningexpiration retention and archival.

• Ensure assets entering the DAM meet required metadata quality and governance standards.

• Administer andoptimizethe Acquia (Widen) DAM platform including configuration permissions and user management.

• Monitor system performance and platform usage to ensure reliability and usability.

• Evaluate and implement new platform features that improve operational efficiency and user experience.

Workflow & Process Optimization

• Design scalable workflows that support asset creation review approval and distribution.

• Collaborate with marketing creative and product teams to streamline asset production and campaign workflows.

• Identifyprocess improvements that increase operational efficiency and reduce duplication across teams.

System Integrations

• Define requirements for integrations between the DAM platform and other enterprise systems including:

• Content management systems (CMS)

• Marketing automation platforms

• Creative production tools

• Product information management systems

• Partner with IT and digital teams to implement andmaintainAPI-based integrations that support automated asset workflows.

Digital Rights & Compliance

• Oversee digital rights management licensing and asset usage policies.

• Ensure assets meet regulatory and legal requirements including copyright brand usage standards and healthcare marketing regulations.

• Support compliance with applicable global privacy and governance standards including GDPR and related regulations.

Adoption Training & Change Management

• Drive global adoption of the DAM platform across marketing creative and product teams.

• Develop training programs documentation and best-practice guidelines to support effective DAM use.

• Serve as the internal subject matter expert and advocate for digital assetmanagementgovernance and best practices.

Analytics & Continuous Improvement

• Monitor asset usage adoption and performance metrics to assess the effectiveness of the DAM program.

• Provide insights that inform content strategy and asset development.

• Identifyopportunities to improve the DAM ecosystem through workflow enhancements automation and AI-assisted tagging capabilities.

Qualifications

• 7 years of experience managing enterprise Digital Asset Management platforms

• ProvenexpertiseinadministeringAcquia (Widen) DAMor comparable enterprise DAM platforms

• Experience designingmetadata schemas taxonomy structures and DAM governance frameworks

• Strong understanding of digital asset lifecycle management and creative production workflows

• Experience supportingglobal marketing and creative teams

• Knowledge of digital rights management licensing and asset compliance

• Strong analytical organizational and cross-functional collaboration skills

Preferred Qualifications

• Experience working withinmedical device healthcare or regulated industries

• Experience integrating DAM withCMS marketing automation platforms and creative tools

• Familiarity withAPI-based DAM integrations

• Experience withAdobe Creative Cloud workflows

• Experience implementingAI-powered tagging or asset automation

• Background ininformation architecture digital librarianship or content operations