Marketing Manager-The Ben Hotel, Autograph Collection

Additional Information: This hotel is owned and operated by an independent franchisee Concord Hospitality Enterprises Company. The franchisee is a separate company and a separate employer from Marriott International Inc. The franchisee solely controls all aspects of the hotels employment policies and practices including hiring firing discipline staffing compensation benefits and all other terms and conditions of employment. If you accept a position at this hotel you will be employed by a franchisee and not by Marriott International Inc.

Why us

The Ben is stepping into a world where luxury is intentional style has substance and service is an art form. Overlooking the Intracoastal in the heart of West Palm Beach The Ben attracts people who are drawn to elevated experiences thoughtful details and the energy that comes from doing things beautifully and boldly. This is a place for professionals who take pride in presence crave excellence and want to be part of a culture that is confident refined and unapologetically distinctive. At The Ben you dont just work in luxuryyou help create it.

For a Marketing Manager this role is about curating desire amplifying moments and positioning The Ben as both a lifestyle brand and a social cornerstone of West Palm Beach.

Job Overview

The Marketing Manager assists with the development implementation and management of online marketing programs websites social media SEO content and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward-looking positioning statements supported with online and offline content and initiatives that develop the hotels identity.

Responsibilities

• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites vanity websites company website and third party sites

• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO

• Direct manage or assist designated hotels and agencies in all areas related to online/digital marketing including website development and online marketing

• Conduct and track on-going email marketing campaigns for a variety of hotel business units

• Utilize current reporting from agencies brands and Google Analytics to drive improved content and marketing initiatives and decisions

• Recommend changes and new reporting based on changes in technology CMS or other areas in conjunction with changing business needs

• Oversee and coach hotel social media champions and social media agencies on channels including Facebook Twitter Instagram and others as the need arises

• Continually manage social media accounts including Facebook Twitter YouTube and Instagram ensuring imagery and copy is consistent with the identity and positioning of each hotel

• Manage promotional packages/campaigns including requesting creative drafting the communication plan and sending a marketing recap once completed

• Monitor trends online media brand reputation and ensure management responds accordingly to online travel and review websites.

• Utilize current reporting from agencies Google Analytics and social networks to drive improved content and social marketing initiatives and decisions

• Recommend changes and new reporting based on changes in technology social networks or other areas in conjunction with changing business needs

• Develop and implement companywide Public Relations initiatives and programs.

• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning with execution in a timely manner

• Utilize current reporting from agencies and third party sources to drive improved content PR initiatives and decisions

• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs

• Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online social media PR and collateral

• Direct manage or assist in the development of break-thru creative materials online and offline to support both corporate and property marketing goals

• Assist designated hotels with communication (flyers signs eblasts etc.) work with property staff and agencies on design and creation of new materials

• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.

• Current search engine optimization (SEO) strategies

• Use of content management systems (CMSs) to update hotel websites

• Administrative knowledge for social media sites including Facebook Twitter and YouTube

• Adobe Creative Suite including Photoshop Illustrator and Acrobat

Qualifications

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

• Strong interpersonal verbal and written communication skills

• Excellent comprehension and literacy required to read managers letters help prepare contracts and proposals

• Ability to negotiate effectively

• Excellent attention to detail and multi-tasking skills

• Professional appearance and manner

• Computer literacy specifically MS Word for Windows

• Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional standing.

• Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment

Benefits

• Unlimited paid time off

• Eligible to enroll in medical insurance with employer covering up to 70% of premiums with wellness credit

• Eligible to enroll in dental insurance with employer contribution towards premiums & vision insurance

• Eligible to participate in the Companys 401(k) program with employer match

• Eligible to enroll in Health savings accounts or Flexible Spending Accounts

• Company paid Basic Life and AD&D insurance coverage with option to enroll in additional coverage

• Eligible to purchase Pet Insurance Accidental Insurance Critical Insurance and Hospital Indemnity Insurance

• Company-paid short-term disability

• WINFertility guidance for those enrolled in Sage medical plan

• Calm Health Application Subscription

• Tuition Reimbursement of up to $2000 per calendar year

• Employee Assistance Program

• Great discounts on Hotels Restaurants and much more.

• Eligible to participate in the Employee Referral Bonus Program. Up to $1000 per referral.

This company is an equal opportunity employer.

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